FRANCE. Helena Rubinstein has extended its Collagenist franchise with a new line, Collagenist Intense Fill (pictured).
It is available now in European and Asian markets, and will be rolled out to the Americas in June.
The products are said to deliver an anti-ageing, injection-free “collagen effect”. They combat sagging skin by targeting the collagen fibre disorganisation associated with the ageing process.
The line combines two complementary actions – intensively filling and instantly re-plumping – leaving skin smooth, strengthened, firmer and springy, according to Rubinstein.
Two formulations are offered: an Anti-Wrinkle Essence and an Extreme Replumping Treatment SPF15.
The recommended domestic price points are €81 and €77, respectively.
In other news, Rubinstein has created a new treatment to tackle all pore problems (open, blocked, sagging).
Pore Genius Global Pore Treatment Adult Imperfections (€45 for 40ml) is available now in European markets. It will be rolled out to Asia in June, followed by US markets in July.
The product is claimed to significantly reduce the number and size of pores. Its so-called “Perfector complex” is said to help regulate sebum, and incorporates a mattifying exfoliant.
The epidermal renewal mechanism is then reactivated thanks to the product’s Renovitilâ„¢ complex. Other key ingredients include salicylic acid and sea-algae extract.
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Helena Rubinstein masterminds complexion perfection – 14/07/04
