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Star shine: the Wanted Stellars line from Rubinstein |
FRANCE. Helena Rubinstein (L’Oréal Produits de Luxe International) is this month rolling out its new Wanted Stellars and Wanted Stellars Gloss lipsticks to US and Asian travel retail. The products are already on-counter in Europe.
The brand has updated its Wanted Shine franchise to create Wanted Stellars Shine Stardust & Comfort. The new products feature technology that mirrors a mother-of-pearl effect with a sparkling lacquer.
New “Enhancing Shine Prism” technology enhances the radiance of the formula’s Metashine particles, according to the company. The resulting shimmer is accentuated through a High Reverberation film effect, which acts like a reflective screen for optimal colour projection and matchless radiance.
In addition, Wanted Stellars is enriched with a royal jelly elixir, for a smooth, comfortable texture.
The new Wanted Stellars Gloss Stardust Shine is available in six shades, to complement the 12 Wanted Stellars Stardust Shine lipsticks.
The recommended domestic price points are €28 for the lipstick and €26 for the gloss.
MORE STORIES ON HELENA RUBINSTEIN
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Helena Rubinstein updates Collagenist – 04/02/08
Helena Rubinstein unveils nocturnal skincare genius and crowns new Lash Queen – 10/10/07
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