Helena Rubinstein presents brilliant muse Demi Moore – 02/02/07

FRANCE. Helena Rubinstein, the luxury beauty brand of L’Oreal Luxury Products, introduced its new muse, Hollywood actress Demi Moore, at a sumptuous banquet held in her honour in the Château de Versailles, near Paris.

The dinner brought together the top international cosmetics distributors and a number of celebrities. It took place on 26 January in the Battle Hall decorated with a 100-metre long table, modernly designed in a Christo-like style.

(Left) Demi Moore’s entrance in the Battle Hall; (Right) Demi Moore and Patricia Turck Paquelier, Prestige & Collections International President within L’Oréal Luxury Products Division (Helena Rubinstein, Biotherm, Giorgio Armani, Cacharel, Viktor & Rolf, Diesel, Guy Laroche, Paloma Picasso)
(Left) Patricia Turck Paquelier and Demi Moore; (Right) L’Oréal Luxury Products President Marc Menesguen, Demi Moore and Patricia Turck Paquelier


Among the celebrities present were actors Lambert Wilson and Florence Darel, Lanvin’s fashion designer Alber Elbaz, and Moore’s husband, Ashton Kutcher.

A spokesman for the brand said: “Demi Moore, a Hollywood beauty, is Helena Rubinstein’s ideal modern and free-spirited woman whose attitude in her personal and professional life epitomises the brand’s philosophy: Live Brilliantly.

The first advertisements starring Demi Moore are to be unveiled in March 2007.

(Left) Béatrice Dautresme, Executive Vice-President Corporate Communications, External Affairs and Prospective, Marc Menesguen, Demi Moore and Patricia Turck Paquelier; (Right) An exclusive preview of one of the new advertisements
Guests at the Château de Versailles, where the Battle Hall was decorated with a 100m long table


MORE STORIES ON HELENA RUBINSTEIN

L’Oréal Produits de Luxe International previews key 2007 launches – 28/11/06

Helena Rubinstein signs up Demi Moore – 16/10/06

Helena Rubinstein names new General Manager – 20/09/06

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