FRANCE. Helena Rubinstein, the luxury beauty brand of L’Oreal Luxury Products, introduced its new muse, Hollywood actress Demi Moore, at a sumptuous banquet held in her honour in the Château de Versailles, near Paris.
The dinner brought together the top international cosmetics distributors and a number of celebrities. It took place on 26 January in the Battle Hall decorated with a 100-metre long table, modernly designed in a Christo-like style.
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| (Left) Demi Moore’s entrance in the Battle Hall; (Right) Demi Moore and Patricia Turck Paquelier, Prestige & Collections International President within L’Oréal Luxury Products Division (Helena Rubinstein, Biotherm, Giorgio Armani, Cacharel, Viktor & Rolf, Diesel, Guy Laroche, Paloma Picasso) | |
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| (Left) Patricia Turck Paquelier and Demi Moore; (Right) L’Oréal Luxury Products President Marc Menesguen, Demi Moore and Patricia Turck Paquelier | |
Among the celebrities present were actors Lambert Wilson and Florence Darel, Lanvin’s fashion designer Alber Elbaz, and Moore’s husband, Ashton Kutcher.
A spokesman for the brand said: “Demi Moore, a Hollywood beauty, is Helena Rubinstein’s ideal modern and free-spirited woman whose attitude in her personal and professional life epitomises the brand’s philosophy: Live Brilliantly.
The first advertisements starring Demi Moore are to be unveiled in March 2007.
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| (Left) Béatrice Dautresme, Executive Vice-President Corporate Communications, External Affairs and Prospective, Marc Menesguen, Demi Moore and Patricia Turck Paquelier; (Right) An exclusive preview of one of the new advertisements | |
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| Guests at the Château de Versailles, where the Battle Hall was decorated with a 100m long table | |
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