Sparkling wine specialist Henkell Freixenet has unveiled the travel retail exclusive Luxury Collection from Mionetto.
The line, which represents the brand’s premium offering, combines Mionetto’s winemaking expertise with Venetian glass craftsmanship.
The hero product of the Luxury Collection is the Valdobbiadene Prosecco DOCG Brut which features the brand’s signature orange label. The grapes used in the blend are taken from the vineyards of the Valdobbiadene DOCG region, creating a fine, fresh and balanced sparkling wine with ripe fruit, honey and acacia blossom notes.
Henkell Freixenet is showcasing the Mionetto Luxury Collection at the ProWein International wines & spirits trade fair, running this week (15-17 May) in Düsseldorf, Germany.
It is also shining the spotlight on the Mionetto Prosecco DOC Treviso Orange Label, Mionetto Prosecco Rosé and Mionetto Prosecco from the Mionetto Prestige Collection.
In addition, Henkell Freixenet is presenting its Freixenet, Henkell, I heart wines and Mangaroca Batida brands at ProWein.
As reported, Henkell Freixenet recently revealed annual results for 2021, with sales rising +11% to €1,326 million across its sparkling wine, wine and spirits business.
The Moodie Davitt Report President & Editorial Director Dermot Davitt spoke with Henkell Freixenet CEO Dr. Andreas Brokemper, who discussed the leading sparkling wine company’s resilience amid crisis, diversification in the travel retail offer and evolving consumer tastes.
Note: As part of The Moodie Davitt Report’s commitment to championing the wine category in travel retail, we publish a regular newsletter called Wine Curated, in association with Italian wine company Masi. Click here to read the latest edition or email Sinead@MoodieDavittReport.com to subscribe free of charge.
