USA. Sparkling wine specialists Henkell Freixenet will be showcasing sparkling wine, Prosecco, Crémant, Champagne and wines & spirits innovations at the IAADFS Summit of the Americas (14-17 April) in Palm Beach, Florida (First Floor, Stand 711).
It will be exhibiting its Freixenet, Mionetto, Segura Viudas and Champagne Alfred Gratien brands.
2023 marked a return to growth for Henkell Freixenet’s portfolio of sparkling wine, wines & spirits brands in travel retail, the company said. It highlighted Latin America as a growth region, with global travel retail a strong focus.
Freixenet
Freixenet has revealed a refreshed logo design which represents the enduring values of the brand. Grupo Freixenet Co CEO and Vice President Pedro Ferrer commented: “The beautiful new logo preserves the essence of our history while also embracing a fresh chapter in our brand story.”
“The new logo resonates strongly with consumers,” added Henkell Freixenet Chief Marketing Officer Martina Obregón. “The Freixenet brand is not just a label for our products; it is an emotional experience that represents their aspirations and attitude toward life.
“The design is inspired by the distinctive mosaic façade at Freixenet headquarters in Sant Sadurní d’Anoia. It proudly features the dynamic letter X at the centre as the unmistakable emblem of the brand’s quality and joyful spirit.”
Freixenet Cordón Negro, launched in 1974 in Spain, is celebrating its 50th anniversary this year. Freixenet has introduced revamped packaging to celebrate the milestone anniversary. The new core label design reinforces the brand’s quality and craftsmanship while still featuring key brand cues.
Ferrer added: “We are thrilled with the new design. It is more premium, more confident, more distinctive. It will distinguish Freixenet from competition and reinforce our reputation as a progressive, innovative and customer-centric brand.”
The refreshed packaging presentation comes in its flagship Cavas, Cordón Negro, Cordón Oro and Cordón Rosé and will be rolled out throughout 2024.
Mionetto
Prosecco brand Mionetto will be introducing two innovations: Mionetto Aperitivo and Mionetto Aperitivo Alcohol Free. The first combines the fresh and fruity aromas of Mionetto Prosecco with the flavours of a Venetian Spritz. The Prosecco offers 100% natural flavours and blends sweet red-orange and liquorice flavours with the acidity of citrus and the bitterness of botanicals and oranges.
Mionetto Alcohol Free represents Henkell Freixenet’s further expansion into the no and low spirits category. Made with an alcohol-free recipe using 100% natural flavours, it delivers a light Italian spirits experience.
Henkell Freixenet has seen good demand for its 0.0% sparkling wine products and has expanded its ranges accordingly. The company has introduced a Feel Free marketing campaign which focuses on the tropical aromas and fruit flavours of its brands. In addition to Mionetto Alcohol Free, the company’s no and low portfolio now comprises Freixenet 0.0% Still Wines, Freixenet Alcohol-Free, Henkell Alcohol-Free Rosé and Mionetto 0.0%.
In addition, Mionetto is showcasing the travel retail-exclusive Mionetto Valdobbiadene Prosecco DOCG at the Americas show. Brut will remain a strong focus for Henkell Freixenet’s recently updated Luxury Collection, which blends Mionetto’s Prosecco-making expertise with the craftsmanship of Venetian glass artisans.
Mionetto will also present its Prestige Collection with a focus on hero products Mionetto Prosecco DOC Treviso and Prosecco Rosé DOC.
Champagne Alfred Gratien
Champagne Alfred Gratien, celebrating its 160-year anniversary in 2024, has introduced a new look and revamped labels as it gears up to expand in global travel retail.
Since January 2023 the bottles feature a revised, lighter coat of arms and redesigned lettering with a premium, contemporary look. In addition to the monogram in the coat of arms, Alfred Gratien’s signature has been added to the lower part of the label to underline the authenticity of the brand. The fine Champagne has a crisp and elegant taste, perfect for celebrations.
The brand has also launched a travel retail-exclusive twin pack with Gebr. Heinemann that is now available in the retailer’s stores in Germany and Norway.
Segura Viudas
Cava house Segura Viudas will be exhibiting its premium cavas Brut Vintage and Rosé Vintage. Both expressions are housed in sleek bottles inspired by the brand’s hero Segura Viudas Reserva Heredad Cava.
Brut Vintage is a masterful blend of oak-aged Chardonnay, Pinot Noir, Macabeo and Parellada, aged for a minimum of nine months. Crafted from the finest Pinot Noir and Garnatxa grapes, the Rosé Vintage undergoes a minimum nine-month ageing process, resulting in a luscious flavour profile with a hint of spice and a fresh, elegant finish.
All three Cavas were crafted to complement fine gastronomic experiences and the winery is actively seeking culinary partnerships to highlight this.
Henkell, which introduced a new look in 2023, will be showcasing the relaunched Henkell range which features the Henkell lily logo. ✈
