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| The wooden box of the Founder’s Blend range features 12 alufoiled panatella-sized Slims, 10 alufoiled Half Coronas and three full-bodied Corona de Luxe cigars in individual tubes |
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The Café Crème assortment pack contains 80 small cigars and comes in a display of ten packs |
NETHERLANDS. At next month’s Cannes TFWA show, Henri Wintermans Cigars is introducing two promotional assortment offers, for both Café Crème and Founder’s Blend.
Assortment packaging appeals to several groups of consumers, according to the company’s recent research. These include gift-seeking consumers, said Erwin Broeren, Area Marketing Manager Travel Retail of Henri Wintermans Cigars.
“The assortment boxes are better suited for gift-giving because of their nice packaging, especially adapted for this purpose,” he explained. “It is a safer choice when the gift-giver is not certain as to what taste the recipient is enjoying regularly.”
“The second group of smokers attracted to assortment boxes are cigar smokers looking for an occasional treat in size or taste, next to their usual preference, for example because of a different smoking moment,” Broeren added. “Assortment packaging is also attractive for beginning cigarillo smokers who are not yet certain as to what their preferred taste or size is. Assortment boxes offer them direct trial and comparison options.”
Assortment packaging can be seen as a marketing tool in an environment that is faced with increasing promotional and advertising restrictions for tobacco products, said Broeren.
The Café Crème assortment pack contains 80 small cigars – as opposed to the regular 100’s packs that are available in travel retail as an attractive offer – four tins of 20 small cigars each, including a tin of the full aroma Café Crème, Café Crème Blue (smooth aroma), the flavoured Café Crème Oriental Aroma and Café Crème Filter Aroma, an aromatic cigarillo with an in-built filter. The Café Crème assortment pack comes in a display of ten assortment packs.
This summer, the packs were tested with Silja Line and Color Line, showing impressive results, according to Broeren.
The wooden box of the Founder’s Blend range features 12 alufoiled panatella-sized Slims, 10 alufoiled Half Coronas and three full-bodied Corona de Luxe cigars in individual tubes. The wooden box has a red finish, resulting in a luxurious look and feel.
Henri Wintermans Cigars said it expects positive sales results for the financial year starting 1 July, 2005.
MORE STORIES ON HENRI WINTERMANS CIGARS
Historic moment for Café Crème as Henri Wintermans unveils new packaging – 16/09/2004
Henri Wintermans to showcase new pack at Cannes – 27/08/2004
Henri Wintermans celebrates 100th anniversary as volumes rise +20% – 16/07/2004
