The Hershey Company is introducing several novelties, including travel retail exclusives, at next month’s IAADFS Duty Free Show of the Americas in Orlando (stand number: 1315).
The new products are said to be a result of Hershey’s insights development process, which was recently expanded with the company’s new role as the sole confectionery sponsor in the 2014 Global Shopper Study by Counter Intelligence Retail (CIR).
Hershey’s 2015 launches focus on gifting and snacking occasions. “Gifting remains an important purchase motivator in the confectionery category; six in ten confection buyers purchase for a gift. It is also important to leverage the snacking usage occasion to increase basket rings and conversion. 75% percent of non-gift purchases are for self-consumption,” The Hershey Company General Manager – World Travel Retail Steve Bentz explained.
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Two America-themed tins will be among the travel exclusive novelties on show next month |
The products to be launched at Orlando include:
American Destination Tins – Hershey adds two new America-themed tins, featuring artwork of the Statue of Liberty. Stars & Stripes contains Hershey’s Kisses Chocolates and Sunrise in America features Reese’s Peanut Butter Cup miniatures. Net weight for both is 10oz (283g) and customer shipments will begin in May. The company notes that packaging is subject to change.
Hershey’s Cookies “˜n’ Creme Stand up Pouches – Building on the success of Hershey’s number one travel retail exclusive item, Hershey’s Kisses Cookies “˜n’ Creme Candies pouches, the company is introducing 200g pouches of individually wrapped snack-size Cookies “˜n’ Creme candy bars. Shipments will begin in March.
Hershey’s Caramels – The latest addition to the Hershey’s brand features gourmet-quality chocolate-covered caramels in milk or dark chocolate. Packaged in a 7.2oz (204g) stand-up pouch, Hershey’s Caramels will ship in April.
Brookside Gift Boxes – These new stand-up gift boxes containing popular flavours of Pomegranate or Acai with Blueberry in dark chocolate are available for immediate shipment.
Hershey’s Kisses Caramel – A combination of creamy caramel with milk chocolate, the 375g pouch will be available from March.
Hershey said it will continue to offer innovative product/packaging solutions that leverage insights to drive both snacking and gifting performance at retail.
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The Hershey Company says it will continue to offer insights-driven, innovative product/packaging solutions to increase snacking and gifting retail performance | |
