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The Hershey Company’s kiosk at Athens Airport provides a 360-degree display of Hershey’s products in the concourse |
The Hershey Company has expanded its World Travel Retail programme in Greece with the opening of an island display at Athens International Airport.
The island is a kiosk with a 360-degree display of Hershey’s products in the airport concourse. The kiosk is adjacent to a duty free shop that also features the US brand’s products.
What started two years ago as gondola displays in a few Greek travel retail airport locations has grown into multiple branded displays in all the country’s airports and points of sale in all 40 outlets operated by Hellenic Duty Free Shops in Greece, the confectionery giant said.
“Hershey products have proven to be very popular in Greece, and we’re expanding Hershey’s retail presence across the country to meet the growing consumer demand,” said World Travel Retail General Manager Steve Bentz.
“Greece is the first European country to feature Hershey’s products in its duty free shops, and the Greek people and visitors to Greece have firmly embraced the Hershey brands,” Bentz added.
Hershey’s offers 36 products in Greek travel retail locations and the product mix is continuously refreshed to meet consumer needs.
Most popular products include Reese’s Peanut Butter Cups, Cookies “˜n’ Crème Giant Bars and Hershey’s Giant bars, as well as Hershey’s Kisses.
Hershey World Travel Retail works with Magister Artium Group as its exclusive distributor in Greece.
“The portfolio of Hershey’s products offers a new tasting experience to Greek and European customers,” said Magister Artium President Pantelis Velentzas.
About The Hershey Company
The Hershey Company is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pennsylvania, the firm has operations throughout the world and more than 12,000 employees. With revenues of nearly US$6 billion, Hershey offers confectionery products under more than 25 brand names, including Hershey’s, Reese’s, Hershey’s Kisses, Hershey’s Bliss, Hershey’s Special Dark, Kit Kat, Twizzlers and Ice Breakers.
Hershey also offers premium and artisan chocolate products under such brands as Scharffen Berger and Dagoba through the Artisan Confections Company, a wholly-owned subsidiary. The company is focused on growing its presence in key international markets such as China and Mexico while continuing to build its competitive advantage in the US and Canada.
For more than 100 years, corporate social responsibility has been an integral part of the group’s global business strategy, which includes goals and priorities focused on fair and ethical business dealings and environmental stewardship. Milton Hershey School, established in 1909 by the firm’s founder and managed by Hershey Trust Company, provides education, housing and medical care at no cost to children in social and financial need. Students of Milton Hershey School are direct beneficiaries of the group’s success.
About Magister Artium Group
Founded in 2008, Magister Artium Group is a holding corporation serving as a partner for management and learning to a broad range of industries. Through various forms of partnership, the company and its affiliates represent and distribute global brands for travel and domestic retail markets with a primary focus on the European and Middle East regions. The organisation supports both manufacturers and retailers in introducing and establishing their brands in key channels. In 2011, Magister Artium Group President Pantelis Velentzas received the Entrepreneur of the Year 2011 award from the Athens Chamber of Commerce and Industry.
