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The Warrior Series is to be showcased in Americas travel retail in Orlando |
Highland Park will showcase The Warrior Series of travel-exclusive single malt whiskies to the Americas market next week at the IAADFS Duty Free Show of the Americas in Orlando. They will be available through distributor Rémy Cointreau. The range was rolled out last year in other regions.
The whiskies which make up the series are said to offer “a spectrum of flavour” grounded in Highland Park’s smoky but sweet character, beginning with lighter vanilla and citrus flavours and moving to more complex, richer and sweeter flavours. The different tastes have been achieved by increasing the quantity of European oak sherry seasoned casks as one moves up the range.
The variants on offer are named after Norse and Viking warriors, such as Earl of Orkney Einar, Norwegian king Harald, Viking earl and warrior Sigurd, pioneering traveller Ragnvald and warrior chief Thorfinn.
Global Marketing Manager Gerry Tosh said: “In creating The Warrior Series our whisky maker has crafted a set of individual whiskies which, collectively, take drinkers on a complete taste journey. Individually each one offers a distinctive profile defined by the spirit’s interaction with the wood during maturation in European and American oak sherry seasoned casks.
“Since its launch in Europe, The Warrior Series has been extremely well received both by the whisky experts and by consumers in travel retail demonstrating the strength of the individual whiskies.”
Both Einar and Harald are presented in cylinder boxes, Sigurd and Ragnvald are in decorative wooded boxes, while Thorfinn comes housed in a piano black box with distinctive gold detailing.
The Warrior Series from Highland Park can be found on the Rémy Cointreau TRA booth 113 at next week’s event.
