Highland Park has revealed the launch of an exclusive new expression for global travel retail – the Voyage Of The Raven.
The special-edition single malt whisky marks the start of the transition between the current Warrior Series and a new travel retail exclusive range expected to launch in Spring/Summer 2018.
Drawing on the iconic status of the raven in Norse mythology, the new expression celebrates this symbol of good fortune, victory and a spirit of adventure for the Vikings who first settled on Orkney, the home of Highland Park, over 1,000 years ago.
Highland Park Brand Director Jason Craig commented: “This very special single malt is rich dark and spicy, featuring Highland Park’s signature aromatic smokiness produced by the distillery’s unique woodless peat, hand-cut from Hobbister Moor.”
“With only a fixed volume produced, combined with an eye-catching bottle and carton and a very attractive price point, we are confident that Voyage of the Raven will prove to be a highly desirable expression for Highland Park collectors and whisky connoisseurs as well as an attractive gift for shoppers in travel retail.”
Edrington Managing Director Global Travel Retail Igor Boyadjian added: “Voyage Of The Raven is an important launch for Highland Park in travel retail, set to build on the success of the hugely popular Warrior series. With storytelling and engagement playing an increasingly important role in the channel, Highland Park’s unique heritage and visual identity lend themselves perfectly to differentiated offerings that truly stand out.”
Highland Park Voyage Of The Raven is available now in travel retail at a RSP of €65. Produced in fixed volumes, it is anticipated stocks will last 12-18 months.
TASTING NOTES: HIGHLAND PARK VOYAGE OF THE RAVEN – 41.3% ABV
Matured in a high proportion of first-fill Sherry seasoned oak casks
Nose: Nutmeg, cinnamon, peach skins, aromatic smokiness
Palate: Sweet vanilla, light cedar, warming spices, aromatic smokiness
Finish: Black cherries, ginger spiciness
