US. Global restaurateur HMSHost and the PGA Tour have entered into a multi-year licensing partnership to create a new PGA Tour Grill Restaurant.
Plans include the development of multiple locations in the first four years that can be customised to reflect local PGA Tour tournaments and TPC Golf Courses in the communities surrounding the various airports. PGA Tour Grill will highlight the inspiration and achievements of golf while focusing on healthy eating, fresh ingredients and general wellness.
“This partnership with the PGA Tour is aligned with our goal to provide airports with stellar restaurants that deliver a superior dining experience to travellers,” said HMSHost Restaurant Portfolio Vice President Bill Casey.
“Few pastimes excite passion and excitement in people more than golf. Combine that with PGA Tour Grill’s focus on quality, health and wellness, and travellers will have the perfect place to grab a meal on their way through the airport.”
PGA Tour Senior Vice President Retail Licensing Tim Hawes added: “We are thrilled to enter into this new and exciting licensing partnership with a restaurateur of the quality and expertise of HMSHost.
“We are absolutely confident that the power and consumer connection of the PGA Tour brand, combined with the unmatched industry knowledge of HMSHost will deliver an experience that consumers will enthusiastically embrace. The theme of the restaurant fits perfectly with the PGA Tour’s overall focus on health and wellness.”
The eateries will feature interactive iPads offering golf tips and menus highlighting information on the healthful content of the food, plus tasting and varietal information on the wine offer. Décor at the individual restaurants will be tailored to complement their regional location while maintaining an overall PGA Tour-centric focus.
*NOTE: The Foodie Report is the sister title of The Moodie Report. Published in e-Zine format ten times a year, plus regular coverage on this website, The Foodie Report covers all revenue-generating travel-related food & beverage. For your free subscription please e-mail Genevieve.Knevitt@TheMoodieReport.com.
For advertising details, please e-mail Helen.Pawson@TheMoodieReport.com. Both titles also organise the annual Food & Beverage (FAB) Conference & Awards, covering both airport and railway F&B.
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