 |
Home run: Philip Stein teams up with the New York Yankees and adds a new watch to its Prestige collection |
Lifestyle brand Philip Stein has been named the official luxury timepiece of the New York Yankees, one of the USA’s top professional baseball teams.
The company (increasingly active in duty free and travel retail with listings on some 15 airlines and plans for airport retail development), said its timepieces will be featured at New York Yankee home games in LED stadium banners and in print and digital advertising.
To mark the partnership Philip Stein has introduced a new watch to its Prestige collection. Its design, according to the company, combines classic with a Bronx Bomber-inspired twist; colours are navy blue and silver.
A life-size version of the face will be used as the clock in many of the Yankee Stadium’s VIP suites and Phillip Stein will host exclusive luxury suite parties and showcase products in the stadium’s SAP Suite Lounge.
Philip Stein President Will Stein said: “We are honoured to be the official luxury timepiece of the New York Yankees. The New York Yankees are an exceptional organisation founded on extraordinary character and championship pedigree. We are greatly inspired by their successes and achievements, and are thrilled to release a timepiece that pays homage to a notable baseball dynasty, and partner with such an iconic organisation.”
New York Yankees Senior Vice President of Corporate Sales and Sponsorships Michael J. Tusiani commented: “It is with great excitement that we start a relationship with Philip Stein. We look forward to working with them to increase their global brand awareness, in particular at Yankee Stadium on the SAP Suite Level and in the tri-state area.”
Philip Stein describes its timepieces as “the perfect marriage of luxurious design and proprietary technology, a clear example that responsible luxury is luxury with a purpose”. Its watches and Natural Frequency Technology bracelets are available in more than 30 countries worldwide.
