CHINA (HONG KONG). Hong Kong International Airport this week (1 November) celebrated the opening of two of its three flagship duplex luxury stores, Hermès and Louis Vuitton, with Chanel to follow on 7 November.
The trio of openings represents a key moment for Airport Authority Hong Kong as passenger traffic continues to recover after the pandemic-driven slump of recent years.
Louis Vuitton and Chanel are new stores while Hermès has been transformed from a single level to a duplex format.
The openings form a key element of the refurbished East Hall Luxury Zone.
Other luxury brands including Burberry, Cartier, Gucci, Omega, Prada and Tiffany & Co. have already reopened their stores at Hong Kong International Airport.
The airport’s beauty retailer, Beauty&You by The Shilla Duty Free, and liquor and tobacco retailer Duty Zero by cdf, are also back in operation.
New loyalty programme unveiled
In related news, Airport Authority Hong Kong today launched the HKairport Rewards loyalty programme, offering passengers a well-rounded shopping experience and exclusive privileges.
Registration for HKairport Rewards is open to the public and free of charge. HKairport Rewards members can earn 1 Reward Point for every HK$1 (US$0.13) spent at the airport’s shops and restaurants and on HKairportShop.com.
The programme also offers a range of exclusive year-round Privileges, a Monthly Travel Surprise and Birthday Delights which will be launched soon. Members can redeem Reward Points for airport e-Coupons.
Limited-time Welcome Offers – from now until 31 December – give new members a complimentary HK$100 Airport Coupon, which can be used on a HK$200 purchase at the airport or on HKairportshop.com. Members can also earn double points for all eligible spending and a -12% daily rebate.
To enhance the consumer experience, Hong Kong International Airport also offers its travelling consumers a free local delivery service on spending HK$1,000 (US$127) or more in a single transaction. Those spending over HK$2,500 (US$320) or more in a single transaction are offered free delivery to 15 destinations worldwide.
Further details are available here.
Beauty&You by The Shilla Duty Free travel retail-exclusive highlights include Estée Lauder Night-time Experts at HK$2,185 (US$359), Your Nightly Skincare Experts HK$2,860(US$364) and Advanced Night Repair Essentials HS$2,615 (US$333).
Other offers include: Shiseido Ultimune Power Infusing Concentrate 100ml Duo HK$2,455 (US$313); Bobbi Brown Soothing Cleansing Oil Duo (Reformulation) HK$835 (US$106) and Jo Malone Wood Sage & Sea Salt Cologne Duo, Blackberry & Bay Cologne Duo and English Pear & Freesia Cologne Duo which are all priced at HK$1,320 (US$168).
Duty Zero by cdf highlights The Balvenie Triple Cask 16 Year Old single malt whisky (700ml) at HK$855 (US$109) and The Balvenie Triple Cask 25 Year Old (700ml) at HK$3,600 (US$458.60).
Special offers include a set of The Balvenie 2 x 50ml miniatures with the purchase of The Balvenie 16 Year Old and a Decanter Set with the purchase of two bottles of famed Chinese spirit National Cellar 1573.
