CHINA. Hennessy Cognac is celebrating the successful grand opening of the House of Hennessy flagship store at Shenzhen Duty Free Haikou Mission Hills Duty Free City on Hainan island. The House of Hennessy boutique represents a new icon for luxury Cognac retail, said Moët Hennessy Global Travel Retail Asia Pacific.
As reported, the House of Hennessy forms part of the travel retailer’s new upscale Premium Wines & Spirits Gallery opened on 30 October.
“轩尼诗之家”落地海口观澜湖，打造干邑新体验
今年10月, “轩尼诗之家”（House of Hennessy）旗舰店在海口市观澜湖隆重揭幕。酩悦轩尼诗亚太区旅游零售表示，该店的落成旨在为干邑零售树立全新典范。
“轩尼诗之家”专为迎合高品味的干邑鉴赏家而设计。店内提供个性化的定制服务、特别发售的稀有轩尼诗干邑精品，以及轩尼诗精巧手艺服务。
这间标志性的门店还将定期为消费者呈现专业大师课程及异彩纷呈的轩尼诗鸡尾酒品鉴会，带领宾客体验法式生活和艺术风范。
The House of Hennessy boutique, designed to cater to the most discerning connoisseurs, presents some of the Maison’s unique offers and rarest editions. It also introduces Hennessy Hands, a highly customised service designed to elevate the desirability of ultra-premium expression Hennessy Paradis.
The Hainan flagship also hosts regular Cognac masterclasses and mixology ateliers offering guests a taste of French Art de Vivre.
DESIGN INSPIRED BY 250 YEARS OF CRAFTSMANSHIP
Located within the Shenzhen Duty Free-operated retail complex within one of Hainan’s most upscale leisure resorts, the House of Hennessy entices visitors with a state-of-the art digital façade spanning almost three meters in height.
The design and architecture inside the flagship pays tribute to over 250 years of Hennessy craftsmanship. Its core inspiration is derived from L’Atelier des Éditions Rares, the unique Cognac workshop opened at Hennessy’s Maison in Cognac, France this September.
All materials within the 100sq m store were meticulously chosen to represent the heritage of Cognac. The oak wood makes reference to the Hennessy barrels in which the eaux-de-vie mature, while decorative limestone honours the land of Cognac.
旗舰店设计向品牌历史致敬
“轩尼诗之家”坐落于海南著名的休闲度假胜地观澜湖免税区内，其高达近三米的先进数字幕墙吸引了大批游客。
在设计和建筑层面，旗舰店是对轩尼诗品牌250多年悠久传承的致敬。其核心灵感源自于法国干邑区轩尼诗总部唯一的干邑精品工坊（Atelier Des Editions Rares)。
在这个近100平方米的店面内，使用材料都经过精心挑选，以展现干邑制作过程中的基础要素——如让人联想到干邑橡木桶的木质元素，以及代表干邑区土壤特色的石灰石。
HENNESSY HANDS SERVICE FOR HENNESSY PARADIS – TURNING RARE INTO UNIQUE
A unique aspect of the House of Hennessy is Hennessy Hands, a highly personalised service for the emblematic Hennessy Paradis.
After choosing their favourite leather accessory (a clip or strip) for the bottle, clients can have them personalised through engraving. The accessories are available in colour options designed to suit varying client tastes and different aspects of Hennessy.
Beige, for example, exemplifies the attractive hue of Charente stone; brown evokes the particular shade of the land and grapevines along the Charente River; red is a homage to the colour of founder Richard Hennessy’s coat; and grey echoes the founder’s Cognac cellar where Hennessy’s most prestigious eaux-de-vie are stored.
These accessories, which fit neatly on the neck of the bottle, are inspired by the art of barrel making and by the wooden hoops encircling the Maison’s barrels.
The curation is rounded off by customers personalising the carafe with their initials in a silver, gold or bronze effect in the engraving style of their choice. The refined typefaces evoke the calligraphy lettered onto Hennessy’s most precious casks.
Hennessy Hands定制服务 ，将稀有干邑升级为个人专属
通过“轩尼诗之家”提供的Hennessy Hands定制服务，顾客可以为他们的轩尼诗百乐廷（Hennessy Paradis）进行个性化定制，选择自己喜欢的皮革配饰并享受镌刻服务。
皮革配饰有多种颜色以供挑选：米色，凸显出了夏朗德原石的色调；棕色，代表夏朗德河沿岸土地和葡萄藤在光影交错下形成的阴影；红色，是向创始人Richard Hennessy的致敬；灰色，则呼应了珍藏着生命之水的轩尼诗天堂酒窖。
配饰的设计灵感来自酒庄历史悠久的酒桶制作艺术及装点木箍，并会皮革配饰被精美地安装于瓶颈上。顾客还可以挑选银、金或青铜金属效果风格将姓名首字母镌刻于酒瓶上，精美的字体如同轩尼诗木桶上的书法篆刻。
EXCLUSIVE HAINAN ART OF GIFTING SERVICE AVAILABLE WITH HENNESSY X.X.O
在臻礼工坊获得海南特色轩尼诗X.X.O限定吊饰
Another highlight is the Art of Gifting for clients who purchase Hennessy X.X.O
Each carafe is adorned with a unique Hainan-style charm designed to evoke a Sense of Place. The colour contrast is vibrant and stylish, and the pattern vividly depicts a local landmark, Phoenix Island, replete with beach and coconut trees.
此外，门店还为购买轩尼诗X.X.O的客户专门打造了臻礼工坊。每一个瓶身都装饰有海南地区限定专属吊饰，彰显地方特色。该款吊饰带有极具时尚感的撞色设计，通过图案鲜明显现了凤凰岛、沙滩椰林等海南特色。
DISCOVER THE EXCEPTIONAL WITH HENNESSY’S RAREST EDITIONS
This flagship store is the only location in Hainan where clientele can discover not only a range of standard Hennessy products but also exclusive rarities to meet the desires of premium Cognac connoisseurs and collectors. It is the only Hainan store that showcases both the Edition Particulière and the Hennessy X.O Mathusalem by Frank Gehry (six litres), valued at US$200,000.
Edition Particulière is a collection of ultra-rare releases, each with an inspirational story to tell. From the Maison to the Founder’s Cellar, and from the century-old Tiercons to the Dame-Jeanne, each Edition Particulière is a gesture of the Master Blender’s know-how in selecting some of the Maison’s rarest eaux-de-vie.
Crafted in baccarat crystal carafe and sealed with Guerlain baudruchage [an elegant way of sealing a perfume bottle -Ed] the Edition Particulière pays homage to the traditional craftsmanship preserved by Maison Hennessy.
呈献稀有轩尼诗精品，品味非凡佳酿
“轩尼诗之家”不仅提供轩尼诗各系列产品，更有特别发售的稀有轩尼诗干邑精品，以满足干邑鉴赏家和收藏家的进阶需求。作为海南唯一一家轩尼诗精品店，“轩尼诗之家”还展出轩尼诗特别限量版，以及价值20万美金的轩尼诗X.O Frank Gehry 六升装大师典藏版。
每一瓶轩尼诗特别限量版干邑的背后，都有着一个动人的故事。从轩尼诗酒庄到天堂酒窖，从拥有百年历史的Tiercons到Dame Jeanne，整个系列体现了轩尼诗调配艺师精选生命之水的钻研精神和专业技能。轩尼诗特别限量版由巴卡拉水晶制作而成，并通过古法封瓶技艺密封，是对轩尼诗匠心精神的崇高致敬。
在旗舰店内的贵宾室，宾客们能通过沉浸式体验，仔细品鉴轩尼诗百乐廷。这款由调配大师Maurice Fillioux于1979年创作的佳酿，以丰盈和谐的香气和优雅柔滑的品质著称，具有精致、和谐的芬芳特质。在古老的橡木桶中经年累月地陈化，焕发出非凡的铜金色泽。
Within an elegant VIP room, clients can experience why Hennessy Paradis, created in 1979 by Maurice Fillioux (from the sixth generation of Hennessy’s Master Blenders) stands apart thanks to its smooth and velvety profile.
Hennessy Paradis is composed of elegant eaux-de-vie that reflect the qualities of an exceptional Cognac, with finely nuanced and skillfully balanced aromatic notes. The golden amber colour of Hennessy Paradis testifies to the years it has spent aging in oak barrels.
HENNESSY X.O MATHUSALEM BY FRANK GEHRY
An exclusive Mathusalem sculptural masterpiece designed by world-renowned architect Frank Gehry, marks the first time one of his designs has been brought to life by Baccarat.
After creating 150 limited-edition decanters for Hennessy X.O.’s 150th Anniversary in 2020, the prolific creator has once again collaborated with Hennessy to design 30 never-to-be-repeated masterpieces, marrying his renowned and daring style with the qualities of Hennessy’s Extra Old Cognac.
One of the 30 unique Hennessy X.O Mathusalem by Frank Gehry presentations will be available at House of Hennessy in Mission Hills from January 2022.
Frank Gehry’s striking creation was inspired by a visit to Cognac and the craftsmanship that goes into the making of Cognac Hennessy X.O
It leverages the technical know-how of the Baccarat artisans, handed down from generation to generation since 1764 – a legacy that dates as far back as Maison Hennessy, founded in 1765. The result is a “visionary masterpiece” that reflects the vitality of the vineyards, the waters of the Charente River running through Cognac, the richness of the Hennessy X.O blend and the ice that it pairs well with.
The design and the dimensions of this creation by Frank Gehry presented rare technical complexities which required 30 individual moulds to create each sculpture. “For the Baccarat craftsmen, holders of unique know-how, no feat is impossible and they were determined to respect the original design and took much pride in working with Frank Gehry – one of the great architects in the world,” commented Moët Hennessy.
轩尼诗X.O Frank Gehry大师典藏版
由当代著名建筑大师Frank Gehry倾力打造的轩尼诗X.O Frank Gehry 六升装大师典藏版，标志着轩尼诗与巴卡拉水晶的首次合作。这次也是继2020年轩尼诗X.O 150周年纪念款合作后，Frank Gehry再次与轩尼诗携手，以尊贵的轩尼诗X.O为灵感，融入卓越先锋的个人风格，创作出这一款全球限量30瓶的珍罕巨作。
Frank Gehry设计的30 款轩尼诗X.O大师典藏版中，属于海南的唯一一款将于2022 年1月在“轩尼诗之家”展出。精品店诚邀来自世界各地的干邑爱好者前来感受这一杰作，并畅游于轩尼诗的世界。
在受邀拜访法国干邑区轩尼诗总部后，Frank Gehry对轩尼诗X.O的酿造工艺有了更深入的了解，进而酝酿出了一个创意——他邀请成立于1754年的巴卡拉水晶及成立于1765年的轩尼诗携手合作，展开一场精湛工艺的对话。生机盎然的葡萄园、夏朗德河上的涟漪、深邃馥郁的轩尼诗X.O和与之搭配的晶莹冰块等等，都幻化成为了设计灵感，在作品中巧妙展现。
作品复杂的设计与大型的尺寸带来了巨大的技术难度，每一件水晶雕塑都需要30个单独的模具方可打造。“对于拥有独特技艺的巴卡拉工匠来说，没有什么是不可能的，他们决心尊重原始设计，并为与世界上伟大的建筑师之一Frank Gehry合作而感到自豪，” 酩悦轩尼诗介绍道。
“Opening the House of Hennessy at Mission Hills has realised our dream of crafting a leading luxury Cognac retail experience for Cognac lovers, connoisseurs and collectors,” said Moët Hennessy Travel Retail Asia Pacific Managing Director Vanessa Widmann. “The House of Hennessy is meticulously designed to offer carefully selected Hennessy’s Cognac rarities, a VIP Lounge and immersive shopping experiences to satisfy the needs of VIP clients.”
Secretary of the Group Party Committee and Chairman of Shenzhen Duty-Free Group You Jiangwei said, “It is a great pleasure to cooperate with Moët Hennessy Travel Retail Asia Pacific in opening the House of Hennessy at Mission Hills. We are very pleased to see that the opening has elevated the shopping experience at Mission Hills and is expected to increase the market share and promote the sales growth of Cognacs in Haikou.”
Moët Hennessy said that it is committed to creating “utterly exclusive” experiences and inviting clients to dive into its “rich heritage, exquisite craftsmanship, unique blending of savoir-faire and artistic taste”.
“With this latest House of Hennessy flagship, the brand has once again demonstrated the ability to bring new experiences and authentic French savoir-faire to luxury Cognac connoisseurs in China,” the company concluded.
“观澜湖‘轩尼诗之家’的落成，实现了我们为干邑爱好者、鉴赏家和收藏家打造全新尊享干邑零售体验的梦想。在这里，我们通过精选珍稀的轩尼诗产品，以及提供私人贵宾休息室，来为客户打造沉浸式购物体验，充分满足贵宾客户的需求，”酩悦轩尼诗亚太区旅游零售董事总经理Vanessa Widmann说。
深圳市国有免税商品（集团）有限公司党委书记、董事长尤江伟先生表示：“非常荣幸能与酩悦轩尼诗亚太旅游零售有限公司合作，在观澜湖开设‘轩尼诗之家’。我们欣喜地看到，这家旗舰店的开业提升了消费者在深圳免税海口观澜湖免税城的购物体验，并有望促进干邑品类在海口地区的持续增长。”
酩悦轩尼诗表示，公司致力于打造富有代表性的尊享体验，“引领消费者通过不同维度，深度体验轩尼诗的传世匠心、调配技艺与艺术风范。”
“通过全新的‘轩尼诗之家’，我们希望能再一次为中国的精品干邑品鉴家带来经典的法式工艺和非凡的艺术体验，”品牌总结道。
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