CHINA. In its latest Insight Series report (available for US$175 via the link below), Jing Daily turns its focus to China’s emerging niche fragrance market, one of the country’s fastest-growing premium categories with much untapped potential.
Among the key questions covered by this report:
- What is driving Chinese millennial and Gen Z consumer interest in niche fragrance?
- How have smaller overseas fragrance brands successfully broken into the Chinese market?
- How does the emerging local competition measure up?
- How can fragrance brands tap China’s strong gifting culture to drive purchases?
- What are some of the key fragrance marketing trends that brands should keep an eye on?
The Jing Daily Insight Series offers brief and timely reports that highlight key revenue-generating trends for luxury brands, focusing primarily on China’s rapidly evolving market and the implications for the global consumer landscape.
Note: Jing Daily is a Moodie Davitt Report content partner., an agreement under which each title shares information. To subscribe to Jing Daily, click here.
The Jessica’s Secret Index – How niche fragrances are blossoming in China
The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings (especially during the current crisis) but offer a useful insight into Chinese consumer interest on a monthly basis. The latest rankings for fragrances confirm Jing Daily’s view on the rising popularity of niche fragrances.
- July 2021 shows month-on-month position movements from the June Index for fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Fragrance Brand Searches July 2021
1. Jo Malone London Wild Bluebell edc
2. Tom Ford Oud Wood edp
3. Chanel Bleu de Chanel edp
4. Byredo Rose of No Man’s Land edp
5. YSL Black Opium edp
6. Chanel Bleu de Chanel edt
7. Giorgio Armani Armani Privé Thé Yulong edt
8. Hermès Un Jardin sur le Nil edt
9. Bvlgari Pour Homme edt
10. Dior Miss Blooming Bouquet edt
11. Jo Malone London Wood Sage & Sea Salt Cologne edc
12. Chanel Chance Eau Tendre edt
13. Chloé Atelier Des Fleurs edp
14. Atelier Cologne Oolangi Infini
15. Chanel Gabrielle edp
16. Chanel Coco Mademoiselle edp
17. Miu Miu edp
18. Acqua Di Parma Mirto di Panarea edt
19. Tom Ford Soleil Blanc edp
20. Byredo Super Cedar edp
