HONG KONG. HSBC, in partnership with JCDecaux, has launched what it hails as the biggest airbridge advertising campaign at Hong Kong International Airport (HKIA).
The campaign covers 59 airbridges in HKIA, allowing HSBC to prominently present its ability in “leveraging necessary knowledge and expertise from every part of [its] global reach to help customers realise their potential”.
Strategically located along the only walkway for boarding and landing travellers, this media format is designed to have long-lasting visual impact and leave top-of-mind brand recall to an audience of international passengers.
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Strategically located along the only walkway for boarding and landing travellers, this far-reaching media format is designed to have long lasting visual impact and leave top-of-mind brand recall to an audience of international passengers |
HSBC Head of Brand Development and Management Judy Sun said: “We are proud to be the exclusive advertiser of the airbridge network at the HKIA, a regional hub connecting China and the world.
“At HSBC we strive to inspire our customers with opportunities beyond borders, and international air travellers are one of our key target audience. Airbridge advertising offers a unique advantage and is, therefore, instrumental in helping HSBC build a consistent brand image worldwide.”
JCDecaux Transport General Manager – Hong Kong & Macau Shirley Chan added: “We are pleased that HSBC launched their airbirdge campaign in the busiest international airport in Asia. HSBC has demonstrated that the airbridge format is an extremely versatile and strategic media platform for brand image building.
“The unparalleled effectiveness of this format guarantees a strong and focused visibility to both departing and arriving passengers, allowing brands to position themselves strategically.”
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