USA. Dufry company Hudson has secured a contract extension at Harry Reid International Airport through to 2038. It extends a long-standing partnership with the Clark County Department of Aviation which began in 2003.
Hudson said it will invest significant capital in transforming its retail and digital portfolio at the Nevada airport, which served 51.5 million passengers in 2019.
As part of this Hudson will convert 17 of its 31 existing stores into all new concepts in 2022 and 2023. This will increase its travel convenience and specialty retail footprint and also its premium brand offering, including duty free, the retailer noted.
The new stores – spanning more than 25,500sq ft across Terminal 1, Terminal 3 and the D gates – will feature striking design elements inspired by ‘The City of Lights’. They include Hudson, Hudson Nonstop, Brookstone, Evolve by Hudson, The Atrium, Sunglass Hut and UNOde50.
The stores will operate under Hudson Las Vegas JV, a joint venture between Hudson and its Airport Concessions Disadvantaged Business Enterprise (ACDBE) Partners. These partners include AC LLC, BTU Gift & News, Epicure International Group and SB Specialties.
Hudson EVP and Deputy CEO Brian Quinn said: “Thank you to Rosemary Vassiliadis and the entire airport management team for sharing our vision for the future of travel retail here in Las Vegas.
“With this new extension, we have the opportunity to reinvent our store concepts and product selection to create unique shopping experiences designed for today’s retail environment and traveller, leveraging our strengths in travel convenience, specialty retail, and digital innovation.”
Harry Reid International Airport Director of Aviation Rosemary Vassiliadis said: “Hudson is a long-standing and valued partner in providing a world-class travel experience for those flying to and from Las Vegas.
“Innovation is one of our core values at LAS, and we appreciate Hudson’s investment in technology and forward-looking retail concepts as we work together to meet and exceed traveller expectations.”
Hudson loyalty programme Red By Dufry will be available in select stores so that travellers can engage with Hudson before, during and after they travel. They will receive exclusive benefits every time they shop.
Hudson will also increase the presence of digital-first payment options, which it said will allow team members to spend more time assisting travellers. This includes doubling the number of checkout registers and introducing mobile POS and other frictionless checkout capabilities for the first time.
The new stores in detail
Hudson: Offers books, magazines, snacks and beverages, travel and convenience necessities, local souvenirs, electronics, and more.
Hudson Nonstop: The travel convenience concept that provides a fast and frictionless way for travellers to pick up their essentials, food & beverage products, and local favourites, and then exit, all without stopping to pay.
Brookstone: Brookstone offers products in categories including audio, gadgets, luggage, STEM, travel accessories and wellness.
Evolve by Hudson: Blending the accessibility of travel convenience with specialty retail, Evolve by Hudson is a one-stop shop tailored to the local market.
The Atrium: Featuring a collection of local, regional, national and global brands, this is a specialty retail experience with branded shop-in-shops inside.
Sunglass Hut: Offers fashion, luxury and performance sunglass brands. The store features a wide range of styles from Sunglass Hut’s proprietary brands, Ray-Ban and Oakley, as well as other premium brands.
UNOde50: Offers unique jewellery handcrafted in Spain. With a promise of exclusivity in its name, the brand presents limited editions of 50 units in each collection.
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