US. Hudson Group and Boswell’s Harley-Davidson has opened a unique specialty store in Nashville International Airport (BNA) – Boswell’s Music City Harley-Davidson store.
According to Hudson, the store celebrates all that is fun and exciting about the world’s best known motorcycle brand that is currently celebrating its 105th anniversary.
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A true Nashville experience: Boswell’s Harley-Davidson store offers guests an experience of Music City |
Boswell’s Music City Harley-Davidson opened for business this summer and has become a focal point of the airport’s recently refreshed retail program, the retailer said.
Located at the front and center of the store is a Harley-Davidson Dark Custom Nightster, the new retro-look bike designed to appeal to younger riders.
A wide array of authentic merchandise from Harley-Davidson – gifts, souvenirs, apparel and collectible items emblazoned with familiar Harley motifs (flames, skulls, tattoos and the classic copper-and-black Harley bar and shield) can be found instore.
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“The airport store will be an extension of our own fine stores, which feature only genuine Harley-Davidson and Boswell’s logoed products,” noted Boswell’s Harley-Davidson President Bubba Boswell, whose family has been selling Harley-Davidson motorcycles in Nashville for three generations.
According to Hudson Group president and CEO Joseph DiDomizio: “We are delighted to be working with Harley-Davidson and are looking forward to further developing the relationship. Boswell’s is the most recent store to be opened in the airport since our joint venture team won the contract to revitalize the airport’s retail program. In the past year, we have brought to the airport great national brands and regional concepts that have the whole town talking.”
Metropolitan Nashville Airport Authority (operator of Nashville International Airport) president and CEO Raul Regalado said: “We have been working hard with strategic partners like Hudson Group to provide our customers with a true Nashville experience. Offering premier retail options like Boswell’s Harley-Davidson plays a vital role in making our guests feel like they’ve truly experienced Music City.”
Boswell’s Music City Harley-Davidson is the latest addition to Hudson’s other stores at BNA – Hudson News, Hudson Booksellers, CNN Nashville, CMT Loot, Discover Nashville, Godiva, In Celebration of Golf, Life is good, Papyrus, Sunglass Hut, Sony BMG and Nashville Star.
About Hudson Group
Hudson Group is a privately held corporation that operates more than 500 newsstands, bookstores, cafes and premier specialty retail shops in 70 airports and transportation terminals throughout North America. The company’s flagship concept, Hudson News, is North America’s only national newsstand brand.
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