NORTH AMERICA. Dufry company Hudson today began rolling out the Red by Dufry loyalty programme across the Hudson store network in North America.
Red By Dufry is now accepted in the retailer’s travel convenience and duty free stores in the region, as well as in over 50 countries globally where Dufry operates.
Travellers can earn including members-only discounts, birthday rewards, benefits from brand partners, and can pre-order through Reserve & Collect, where available, via a mobile app.
Hudson CEO Jordi Martin-Consuegra said: “The loyalty we have with our travellers has always been a critical part of who Hudson is, and so we are thrilled to provide them with even more value, choice, and ways to engage with us.
“With the introduction of our Red By Dufry loyalty programme, we are giving travellers yet another reason to shop at our stores while finding new opportunities to deliver our Traveler’s Best Friend experience, no matter where they travel.”
All new members instantly obtain Silver status, receiving -5% off every purchase (excluding magazines, newspapers, alcohol, and tobacco, as well as Apple, Beats, and Bose electronics). The more points a member accumulates, the faster they are able to unlock new membership tiers and higher-level discounts – including -7% off for Gold members and -10% off for Platinum members.
To celebrate the launch of Red By Dufry in Hudson stores, new members will receive a sign-up offer of up to -50% off a single purchase through a digital scratch-off and have a chance to win a seven-day Caribbean cruise.
The roll-out of Red By Dufry is the latest digital innovation from Hudson as it aims to create a seamless shopping experience. Last year, Hudson developed two new digital-first concepts, Hudson Nonstop, powered by Amazon’s Just Walk Out technology, and Automated Specialty Retail. For additional ways to pay, Hudson also expanded its self-checkout capabilities, introduced mobile point of sale (POS) in its Evolve concept. It also became the first travel retailer to deploy Amazon’s palm recognition service, Amazon One, and offered buy online and pick up in store for duty free shopping.
