US. Hudson Group has opened a Victoria’s Secret travel concept store in New York’s JFK International Airport Terminal 4.
Located pre-security, the 641sq ft shop is Victoria’s Secret’s only travel concept store at an airport in the US.
The store features a wide range of merchandise, including a colourful collection of panties and an assortment of apparel from Pink, the Victoria’s Secret brand targeting high school students and college undergraduates.
The merchandise selection also includes travel accessories: passport holders, luggage tags, sunglasses, key rings and travel-size gifts.
Rounding out the selection are make-up, fragrance and body care products from Victoria’s Secret’s best selling lines, such as Beauty Rush Lip Gloss, Dream Angels Fragrances, Sexy Little Things and the Secret Garden collection.
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The 641sq ft Victoria’s Secret’s travel concept store at JFK T4 features a wide range of merchandise, including Pink apparel, travel accessories such as luggage tags and sunglasses, as well as make-up, fragrance and body care products | |
JFK IAT Chief Commercial Officer Janice Holden noted: “Victoria’s Secret adds an exciting edge to our retail line-up – the super look and feel of the store is inviting and the well-known merchandise never fails to appeal.
“We appreciate that Hudson Group chose Terminal 4 to showcase this legendary brand, and we are encouraged by the reaction of our passengers based on the store’s initial performance.”
Hudson Group President and CEO Joe DiDomizio added: “The elegant shopping mall at JFK IAT was an easy choice for us to open our first Victoria’s Secret. Terminal 4 and Hudson Group are both keenly aware of the elements that combine to ensure customer satisfaction.
“Value-priced, quality merchandise in profusion, along with prompt, courteous and expert service, are the keys to success in our industry. Hudson trains each associate to deliver this level of service. We measure our success by the smiles of our customers, and our new Victoria’s Secret store is delivering plenty of those, along with a very strong first two weeks of sales.”
Outside the US Victoria’s Secret is currently available only in select duty free global locations: the first duty free airport location was launched in partnership with Dufry in Brazil, the second in Argentina.
The JFK T4 store is the third in the series, and the first duty paid entry. Three more stores are planned for the coming months: one in Dubai, and two in partnership with Dufry in Barbados and in Mexico City International Airport.
In JFK T4 Victoria’s Secret is located next to Hudson’s flagship Hudson News, Discover New York and Hudson Booksellers. Elsewhere in the terminal, Hudson Group also operates a CNN Newsstand – New York, a Sunglass Hut and Life is good store. Hudson operates just over 13,000 sq ft of duty-paid retail space in the terminal.
About Victoria’s Secret
Victoria’s Secret, part of Limited Brands, is the leading specialty retailer of lingerie and beauty products. Its global branding is supported by modern, fashion-inspired collections, prestige fragrances and cosmetics, celebrated supermodels and world-famous runway shows.
MORE STORIES ON VICTORIA’S SECRET
Victoria’s Secret Beauty makes Asian travel retail debut with Nuance-Watson (Singapore) – 26/01/08
Dufry takes Victoria’s Secret to Mexico – 26/04/07
Laurent Weber becomes Victoria’s Secret Beauty Director Middle East – 11/04/07
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