USA. Dufry company Hudson has won a seven-year contract to run two travel convenience stores and one speciality retail outlet at Colorado Springs Airport. This is a new location for the retailer.
Hudson will begin operations on 1 September, with construction for the three new stores – one pre-security and two post-security – starting in 2023.
These will operate under the HG COS Concessionaires JV with local Airport Concessions Disadvantage Business Enterprise (ACDBE) Partner Uyen Le, owner of two Beauty Bars in Colorado Springs. Each store will feature “unique design elements” and offer locally sourced products to create a Sense of Place.
Spanning more than 4,700sq ft of concessions space, the retail portfolio will include:
Hudson – Colorful Colorado: Drawing inspiration from the ‘Welcome To Colorful Colorado’ road signs found along Colorado’s state lines, Hudson – Colorful Colorado is a locally-themed travel convenience concept celebrating the mountains, rivers, and plains of the Centennial State. Equipped with self-checkout and mobile POS, the store offers an assortment of books, electronics, food & beverage products, and local gifts and souvenirs, along with branded shop-in-shops from Herschel Supply Co. and Sunglass Hut.
Hudson Nonstop: The travel convenience concept powered by Amazon Just Walk Out technology, allows travellers to pick up essentials, food & beverage products, and local favourites in a fast, frictionless manner.
The Atrium At Colorado Springs: Featuring a collection of local, regional, national, and global brands, The Atrium At Colorado Springs is a “one-stop specialty retail experience”, said Hudson.
With branded shop-in-shops inside, The Atrium has an assortment of products which includes accessories from Happy Socks; eyewear from Sunglass Hut; electronics from Brookstone and other leading brands; luggage from Herschel Supply Co.; official merchandise from the US Olympics and Paralympics Museum and the United States Air Force Academy (USAFA); plus toys from Build-A-Bear Workshop and Lego.
Local offerings include artisan-crafted jewellery from Renata Rubio 92.5 and natural skin and body care from Rocky Mountain Soap Market and Simple Body. Mobile POS is available in two automated retail units affixed directly to the store exterior for 24/7 retailing, offering travel convenience items as well as products from Apple, Beats, Brookstone and The Art of Shaving.
All three stores will have ‘Instagrammable’ backdrops for travellers to celebrate the beauty and culture of the city. Each storefront will feature vibrant wrap-around designs and eye-catching imagery that recreates some of the most recognizable sites – like Pike’s Peak – in photogenic, shareable moments, said Hudson.
Inside, the interactive viewing experience will come to life through architectural finishes and accents. These include the colour palettes, bright lighting, and themed graphics across the walls and up onto the ceilings.
Hudson said it has also emphasised local and airport-branded merchandise. As noted, brands include artisan-crafted jewellery from Renata Rubio 92.5, a Women’s Business Enterprise, natural skin and body care from Rocky Mountain Soap Market and Simple Body; plus handmade gifts and décor from Heartshake Studios. Other items include food and beverage from Sasquatch Cookies and The Olive Tap and educational children’s items from Simple Gift Series.
The stores will also introduce additional brands through a rotating incubator programme. In partnership with Colorado Springs entrepreneur Linda Weise and the Community Cultural Collective, local artists, businesses, and craftspeople will have dedicated spaces to display their work. This also includes seasonal products curated for some of the city’s most popular events, from the Cañon City Music & Blossom Festival to the Cripple Creek Ice Festival.
“As a thriving leisure destination, Colorado Springs is an exciting new addition to our footprint as we work to diversify our markets while continuing to transform the travel experience,” said Hudson EVP and Deputy CEO Brian Quinn.
“Thank you to our new airport partners and the local community for welcoming us to this city and for having confidence in Hudson’s ability to deliver a retail portfolio that seamlessly combines local retailing with innovative, cutting-edge concepts. We look forward to building a strong partnership and leaving a lasting impact on travellers here for years to come.”
“This new partnership is not only an exciting way to build the retail landscape at the Colorado Springs Airport, but is a collaboration that will benefit the community,” said Director of Aviation Greg Phillips. “Our airport has grown tremendously in the past year, and we’re continuing to grow along with our community. We are eagerly anticipating Hudson creating a positive travel experience for our passengers.”
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