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The Hugo Boss accessories store recently opened in Frankfurt |
GERMANY. Leading German fashion house Hugo Boss has extended its successful accessories shop concept into the travel retail sector.
Following the successful opening of its first-ever accessories stores in Frankfurt and Amsterdam last month, Hugo Boss will introduce its new concept into the travel retail sector at this month’s TWFA World Exhibition at Cannes. The accessories on display will complement the Boss Black and Boss Orange lines.
The specially-developed store design showcases the products in a luxurious atmosphere; walnut and magnolia wood, stainless steel, glass and leather define the interior. Modules integrated into the walls join freestanding elements to enhance the presentation of the accessories collections.
Hugo Boss plans to open a new 3,100sq ft store at Frankfurt Airport with its own accessories shop next year. Further travel retail accessories shops are being planned at locations around the world.
*Read an exclusive interview with André Maeder, Hugo Boss Board Member for Retail, Shoes and Leather, in The Moodie Report’s upcoming Cannes issue, published soon.
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