SWITZERLAND. Dufry has unveiled a 130sq m Hugo Boss store at Zurich Airport, as the brand returns to the leading Swiss gateway for the first time in three years. It is located in the Airside Center, upper level.
The famous German brand’s previous store at the airport closed in 2020 after a reorganisation.
Zurich Airport Head Commercial Centers Heidi Köpple told The Moodie Davitt Report: “Thanks to the impressive turnaround of the brand we are delighted to have Boss back at Zurich Airport. The additional ready-to-wear men’s offer reflects our passenger profile perfectly.”
The opening has special significance to Köpple, who served Hugo Boss as Key Account Manager Travel Retail between 2007 and 2010.
She added: “It’s been a great honour to open a store of the brand where my travel retail career started.” 
