Leading global travel retail information source Hylink Group has teamed up with one of China’s leading online travel agencies Qunar to offer a range of data-driven marketing solutions to travel retail and tourism brands.
As reported, the group recently entered into a strategic content relationship with The Moodie Davitt Report aimed at delivering unparalleled depth and analysis to coverage of the Chinese traveller and China travel retail sectors at home and abroad.
This collaboration allows Qunar to tap Hylink Group’s integrated marketing capabilities and innovative solutions – from audience insights to IP targeting – and customised digital experiences to drive engagement and conversions.
It also enables Hylink Group to access Qunar’s vast network of users and data. The partnership will help both companies offer brands a full scope of services that will help them reach their target audiences and marketing goals. ✈
