SOUTH KOREA. Moncler Parfums has teamed up with Hyundai Duty Free to unveil a pop-up store at its Trade Center branch in Seoul.
Open until 19 February, the promotional space highlights the travel retailer’s commitment to enhancing its beauty marketing through XR (extended reality)-based content, offering customers innovative digital experiences.
The pop-up store is designed to resemble a snow-capped mountain that highlights the brand’s signature image and the natural scent of the Alps, a key feature of its fragrances.
The booth showcases XR technologies to offer visitors an immersive, multi-sensory experience, illustrating how scent notes are extracted from the Alps and transformed into perfume.
To mark the launch, Hyundai Duty Free is offering exclusive promotions, including a -45% discount on Moncler perfumes and colognes and a complimentary 30ml bottle of Moncler perfume/cologne with each purchase.
Visitors who share posts about the pop-up store on their social media accounts will be entered into a random draw for a chance to win a 100ml Moncler perfume gift.
A spokesperson for Hyundai Duty Free said: “Our recent perfume collaboration with Moncler is part of our ongoing efforts to give customers a completely different kind of shopping experience. We will continue to work with global brands to diversify customer experiences through innovation.” ✈
