The International Association of Airport and Duty Free Stores (IAADFS) has partnered with m1nd-set and Blueprint for a bespoke workshop, named GenZ RedY.
The sessions will be held as a webinar on 29 May, 10am EST (UTC-5:00).
The workshop features key insights into the young generation’s travel and consumption trends.
M1nd-set will present a comprehensive analysis of Gen Z shopper behaviour in travel retail, with an emphasis on North American shoppers, across a wide range of themes.
Among the key topics in the presentation will include Gen Z attitudes and behaviour; travel and booking habits; performance indicators including footfall, conversion and purchase rates; and drivers and barriers to footfall and conversion.
Other key areas of focus will include shopping basket details encompassing categories purchased, share of wallet, as well as promotion and exclusives buying behaviour.
M1nd-set will also discuss sales staff interaction and the importance of sustainability to Gen Zs in travel retail. Blueprint will provide case studies across the various themes covered by m1nd-set’s insights to showcase how brands are engaging with the younger generation and how these consumers are reacting.
The workshop will include time for webinar participants to submit questions to m1nd-set and Blueprint.
More details about the workshop and the link to register can be found on this website.
IAADFS President and CEO Michael Payne said: “We believe it is essential for our industry to remain ahead of the curve, especially with these younger generations whose behaviour is so different to that of other generations, even Millennials.
“It has never been so important to keep abreast of consumer trends given the fast pace of change in consumer behaviour and how Gen Zs are influenced differently from one region to another. We are delighted to partner with m1nd-set and Blueprint for this bespoke event for IAADFS, which will bring huge value to our members and other participating industry stakeholders.”✈
