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The new Ice-World collection consists of eight destination-specific watches |
Belgian watch brand Ice-Watch is to introduce new collections at the 2012 TFWA Exhibition in response to customer demand (Stand number: Red Village L21).
Available in-store from October 2012, the sporty Ice-Chrono Electrik model, which has just been launched in domestic markets, is available in blue, turquoise, orange and purple.
In addition, the new Ice-World collection consists of eight destination-specific watches, including a UK model with a Union Jack face. Other destinations are France, Brazil, Spain, Sweden, Australia, Italy and the US.
These novelties will be available for a short time or only in certain geographical zones, alongside the Sili Forever range, the brand’s best-selling collection with its ten bold and luminous colours.
The Ice-Watch brand also has several other innovations in the pipeline for customers which will be announced at 2012 TFWA Exhibition in Cannes.
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The sporty Ice-Chrono Electrik; The Ice-World collection includes this UK model | |
New partnerships in duty free
Ice-Watch said it was seeking to offer more choice for customers in terms of the flagship models of the various collections.
The company said: “This strategic partnership is founded on stronger, more global partnerships with international stakeholders – such as Gebr Heineman and Aelia – and several local partners, among others in Malaysia, South Korea, Dubai, the Philippines and so on.
“The 2012 TFWA Exhibition will also be a perfect opportunity for concluding new agreements.”
The brand has a presence in about 12,000 points of sale in 100 countries, thanks to partnerships with 50 partner distributors and availability onboard over 55 airlines and 50 duty free shops – a number that is expected to double by mid-2013.
About Ice-Watch
Established in Belgium in 2007, the Ice-Watch brand is sold in more than 100 countries. The brand’s distinctive design comes in several models and colours, resulting in more than 400 different combinations.
Visit www.ice-watch.com
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The Ice-Chrono Electrik model will hit the travel retail shelves in October 2012 |
