Pomellato and ICR-ITF Group have signed a multi-year exclusive worldwide licensing agreement for fragrances. ICR-ITF Group will produce, create, develop and distribute the new fragrance lines of the Milanese jewellery house. The first products are scheduled for launch in September 2013.
“The chemistry between people and companies is always at the basis of successful partnerships, especially in fragrance licensing,” noted Pomellato CEO Andrea Morante. “We have an excellent relationship with ICR and ITF and with the Martone family. I am convinced that together we will develop a special, innovative fragrance.”
“The partnership with one of the most creative and dynamic companies in the jewellery sector is a source of satisfaction for us. We are excited about interpreting a new product and expressing a style that is new for our group,” said ICR-ITF President Roberto Martone. “I know that our creativity and production capacity can best interpret the unique personality of the Pomellato brand.”
More about Pomellato
Pomellato was established by Pino Rabolini in 1967. The company is now the fourth largest European jewellery manufacturer in what it terms the “hard luxury” segment. In 1995 Pomellato launched a new brand, Dodo, with the objective of addressing a larger, younger target. The company is present in Italy, France, Germany, Spain, the UK and the US. In the past five years its internationalisation strategy has also focused on the Middle East and Asia. Pomellato Group has a turnover of €140 million. It has 70 stores and 500 retailers worldwide.
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