 |
IDT Jets, the global travel retail agent for skincare brand Perricone MD, has unveiled a new anti-ageing moisturiser with SPF30, called Photo Plasma. It will be available in travel retail from June, priced at around US$62.
The product is claimed to deeply hydrate the skin, while protecting it from both UVA and UVB damage, thanks to its mineral sunscreen. A key advantage, the brand claims, is the way Photo Plasma looks and feels on the skin. It is said to glide on smoothly, with no hint of the heaviness or “˜ashiness’ that can be an issue with some SPF products.
According to Perricone, Photo Plasma offers protection from the ten most common skin aggressors: sun exposure, dehydration, pollution, harsh wind, excessive heat, extreme cold, heavy metals, smoke, stress, and chemical irritants. This protection is two-fold, courtesy of the mineral sunscreen titanium dioxide, and astaxanthin, a potent antioxidant that helps counter collagen degradation, wrinkles and inflammation.
The Photo Plasma formula also contains Perricone’s signature Vitamin C Ester Alpha Lipoic Acid, to help brighten the skin and smooth surface imperfections.
For more information please contact Perricone@idtjets.com
[houseAd5]
