Illva Saronno will spotlight its new-look Tia Maria bottle, Disaronno Riserva, Disaronno wears Etro and Rabarbaro Zucca at the IAADFS Duty Free Show of the Americas next month (Booth 923).
Tia Maria’s new packaging was introduced to travel retail at the 2106 TFWA World Exhibition in Cannes. The red label on the black bottle is said to increase the brand’s on-shelf presence.
According to Illva Saronno, the new bottle has been consumer tested through neuromarketing, which combines traditional marketing with neuroscience and psychology. Neuromarketing is said to measure what occurs in the human brain when it is subjected to stimuli related to products or brands.
Illva Saronno International Sales Director Domenico Toni said: “We are thrilled with how the new Tia Maria bottle has turned out, and we have seen much interest in it since its reveal at TFWA World Exhibition last year. This is a true revival for the brand.”
Disaronno Riserva combines blended scotch whisky and the aromatic almond, toasted hazelnut and burnt honey notes of Disaronno. It is presented in a black wooden case and will be highlighted in Orlando along with Disaronno’s latest icon bottle, Disaronno wears Etro.
The Disaronno wears Etro design, in blue, orange and gold hues, draws inspiration from Etro’s Autumn/Winter 2016 season, a continuation of the house’s signature paisley collection that dates back to 1981.
The designer collaboration will be available in six mini bottles. A new limited edition will be revealed later this year.
“The success of Disaronno wears Etro has been fantastic, with double-digit growth compared to the preview icon bottle, Disaronno wears Cavalli,” Toni said.
“North America and the Caribbean are two of our top performing regions, so we are looking forward to returning to the Duty Free Show of the Americas with the aim to keep this momentum going.”
Bitter aperitif Rabarbaro Zucca, which was launched in travel retail at last year’s TFWA World Exhibition, will debut in the Americas market.
“With the trend for bitters growing over the past five years in the domestic market and the liqueur now also a vital part of the mixology world, now is the perfect time to launch it into travel retail,” Toni added.
Rabarbaro Zucca is made from an infusion of rhubarb rootstocks and a secret selection of rare herbs.
