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Diaronno Riserva made its debut appearance at the TFWA World Exhibition last October |
Illva Saronno, represented by regional distribution agent World Equity Brand Builders (WEBB), will highlight its limited-edition Diaronno Riserva at next month’s IAADFS Duty Free Show of the Americas (stand number: 923).
Disaronno Riserva, first shown at the TFWA World Exhibition last October, is a partnership between two companies within the Illva Group: Illva Saronno and Duca di Salaparuta wines. It was produced by marrying Disaronno with Scotch whisky in oak barrels, which previously contained Marsala Reserves produced by Duca di Salaparuta.
Retailing at €300, Disaronno Riserva is presented in a frame which uses a transparent film to keep the bottle suspended.
Illva Saronno Travel Retail Manager EMEA North America and Caribbean Ludovica Reina said: “We have been pleased with the efforts that WEBB has made on our behalf over the past 12 months and we are beginning to see definite progress with our brands in the US, Caribbean and within travel retail. The Americas has always been a successful sales region for Disaronno and Tia Maria, and the expertise of WEBB just adds to the strong marketing and sales strategy that we have for the region.”
WEBB Managing Partner Andy Consuegra added: “We’re delighted to have Illva Saronno back with us in Orlando this year and to present the wonderful Disaronno Riserva, which is truly something special for travel retail.”
Apart from Disaronno, Illva Saronno’s portfolio also includes Tia Maria, Zucca, Arctic Vodka, Zucca, Aurum, Isolabella Sambuca, Limoncello and Mandarinello.
