MALAYSIA. Today’s image introduces BIGGIE, AirAsia’s new character for its BIG Loyalty programme.
BIG Loyalty started as an airline loyalty programme for AirAsia. It has since grown into a comprehensive lifestyle platform that goes beyond flights, and today presents an holistic way of rewarding loyal BIG Members with over 300 partners across lifestyle, travel and financial services categories.
BIGGIE is designed to help the airline’s Big members make the most of their loyalty club points.
“As the ‘sensei’ in all things BIG, Biggie is on a mission to educate BIG Members the smarter ways to earn BIG Points fast, and new ways to use BIG Points for greater rewards and savings,” the airline company said.
BIGGIE’s ‘birth’ was inspired by BIG Loyalty’s own point expert, Chief Financial Officer Sereen Teoh. “Teoh is extremely savvy on ways to boost her points balance with every purchase,” BIG Loyalty said.
“Her creative ways of stretching her money and maximising her BIG Points earning inspired us to create this cute and witty character to share her wisdom so that more people can benefit from the BIG Loyalty programme.
“Small in size but BIG in personality, BIGGIE is playful, adventurous and is a deals hunter who can’t resist a bargain. BIGGIE has superpowers that lie within a high-frequency antenna on the top of its head that is able to detect BIG Members who need help.”
Spencer Lee, Chief Executive Officer of BIGLIFE Sdn Bhd, the company that operates the BIG Loyalty programme said, “The aim behind the BIGGIE character was to help BIG Members become savvy rewards shoppers by providing tips and advice with a friendlier and cheeky approach.
“With our large ecosystem of partners from the lifestyle, travel and financial services categories, BIG Members can earn BIG Points every day when they dine, shop, bank, travel and more; and use BIG Points on experiences that they love. BIGGIE will always be there to support them every step of the way.”
#MyBIGGIEBuddy Instagram Contest
To kickstart the BIG journey, BIGGIE is giving away 500,000 BIG Points in the #MyBIGGIEBuddy Instagram contest from 29 June to 31 July 2020 (5 weeks). Simply follow the instructions below:
- Follow @airasiabig on Instagram
- Post an Instagram story of yourself using BIGGIE GIF stickers (search ‘airasiabig’ under GIF in IG story)
- Mention @airasiabig on your story and hashtag #MyBIGGIEBuddy
The ten best submissions weekly will win 10,000 BIG Points each.
