Our regular feature, brought to you in association with Strange Nature gin from New Zealand, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
Today’s image is of the moving kind and comes courtesy of Bulletproof, a global brand agency with studios in London, New York, Singapore, Amsterdam, Sydney, Shanghai, Melbourne and Dubai.
“Proudly independent, we exist to vanquish mediocrity and build the most successful brands of the future,” the agency says of its mission.
Certainly there’s not even a distant sighting of mediocrity in the firm’s stunning work for Diageo Global Travel’s recently launched travel retail-exclusive Johnnie Walker Blue Label Xordinaire.
Bulletproof was tasked with “stopping travellers and shoppers in their tracks” with a full launch campaign. Take a look at the video imbedded in Bulletproof’s LinkedIn post below and see what you think. We suspect your reaction will be the same as ours and that of Diageo Global Travel Managing Director Andrew Cowan, who simply commented: “#Xordinairey…” ✈
Earlier coverage of Johnnie Walker Blue Label Xordinaire
Diageo Global Travel hosts luxury launch for Johnnie Walker Blue Label Xordinaire in Hainan
Images of the Day: Celebrating Xordinaire moments at Paris Charles de Gaulle Airport
Diageo celebrates Johnnie Walker Blue Label Xordinaire launch with spectacular Changi pop-up
