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UK. London Gatwick has today unveiled its new brand identity and refreshed vision. The new look is intended to reflect ongoing recovery from the pandemic and provide a platform for the airport’s next phase of growth while supporting economic opportunities in the region.
Underlining the airport’s history, the contemporary branding is designed to reaffirm and showcase London Gatwick’s position as a major international gateway. It also recognises the airport as part of the broader VINCI Airports network.
Gatwick’s vision – ‘To be the airport for everyone, whatever your journey’ – aims to deliver a personalised experience to meet passengers’ individual needs. Underpinning the vision is a strengthened focus and investment on simplifying the journey through the airport by emphasising ease, efficiency and experience.
According to the airport, this will allow passengers “more time to shop, have a drink, or finish some last-minute work calls or emails”.
The brand refresh is accompanied by a multi-million-pound investment and development programme which includes the expansion and refurbishment of departure lounges while considering the airport’s sustainability goals.
It also includes an acceleration of automation through innovative improvements across check-in and boarding, as well as enhanced airfield technology. An upgrade of Gatwick Airport railway station is also on-track for completion later this year.
London Gatwick Chief Commercial Officer Jonathan Pollard said: “This is a perfect time for us to launch our new brand and refreshed vision, as we head into our second year of recovery from the global pandemic and look to embark on a very promising chapter of growth.
“We are taking a multi-dimensional approach, combining investment in airport development, along with a new visual identity, to rejuvenate the image of London Gatwick. We expect this will translate to more people choosing to fly from the airport, with even more exciting destinations for passengers.”
Pollard said previous branding served the airport well for ten years, adding that it is “the right time to modernise and update the airport”.
“As we look ahead to future growth, our refreshed brand celebrates the past and brings us into the future.” 
