Our regular feature celebrates important and/or memorable scenes, moments, launches and campaigns from the global aviation and travel retail sphere.
QATAR. Qatar Airways has shown its support for Breast Cancer Awareness Month by ‘drawing’ a symbolic pink ribbon in the sky about Qatar on Saturday. Flight QR9901 took a special route to create the ribbon image with its unique flight path being displayed in real-time by popular flight tracking sites.
The ‘Think Pink’ flight was exclusively operated by women – from the ground operations, technical, and dispatch teams to the flight deck and cabin crew.
The unusual flight path attracted the attention of many people who tracked the Qatar Airways flight throughout its duration and tuned in live to watch QR9901 drawing the Breast Cancer Awareness Pink Ribbon in the skies above the Qatar.
Onboard the Boeing 787 Dreamliner, female passengers invited as special guests received an exclusive ‘Think Pink’ service including an announcement from the captain, pink-themed food and beverage treats along with Qatar Airways ‘Think Pink’ wristbands and limited edition pink BRICs amenity kits.
Qatar Airways Chief Executive Officer, His Excellency Akbar Al Baker, said: “Qatar Airways is a very strong supporter of Breast Cancer Awareness Month and all the incredibly hard work that goes into research and development to help beat breast cancer. Together we hope to reach as many people as possible, and help save lives.”
Qatar Airways Senior Vice President Marketing and Corporate Communications, Ms Salam Al Shawa, said: “Qatar Airways is committed to supporting the fight against breast cancer. Our efforts and focus on raising awareness to our tens of thousands of employees, passengers, as well as the wider community reflects Qatar Airways’ dedication towards this cause.”
Qatar Airways Senior Vice President Nationalisation and Special Projects, Nabeela Fakhri, said: “Qatar Airways is dedicated to spreading awareness of breast cancer. This year we have planned a range of awareness-raising initiatives to encourage everyone to take all the necessary precautions to ensure their wellbeing. Particularly during the COVID-19 pandemic, we need to ensure that cancer patients’ early detection and screening services should remain a priority.”
Flight QR9901 is the latest in a month-long programme organised by the airline in October to raise awareness of breast cancer prevention and control for its thousands of employees worldwide, as well as passengers and the general public.
Earlier this month, Qatar Airways introduced a ‘Think Pink’ experience for passengers in the sky as well in its lounges, offering custom-designed limited edition amenity kits and pink-themed special menus on selected flights throughout October.
As reported, Qatar Airways and Qatar Duty Free partnered with The Moodie Davitt Report for The QDF Factor, an initiative designed to champion creativity in travel retail at a time when it is most needed. The winners, Long Haul Spa and Make Sure, were revealed on Friday. Click here for the full story.
