Our regular feature, brought to you in association with Strange Nature gin from New Zealand celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
US. Today’s choice comes from JFK International Airport Marketing Manager John Priore who shared some rip-roaring images of the Burberry Goddess pop-up in Terminal 4.
The animation was launched in partnership with Clear Channel Airports and Coty and runs until early this month. The fragrance is available to purchase at the pop-up or in selected DFS Group stores at the airport.
As reported, the Burberry Goddess pop-up space immerses travellers into Burberry’s brand heritage. It offers an interactive digital experience that integrates various touchpoints to offer a personalised fragrance discovery journey. A lioness stands proud above the elegant activation, which takes inspiration from the Burberry Goddess campaign film.
The film stars British actress Emma Mackey, who made her acting debut in the Netflix series Sex Education and recently starred in the much-hyped Barbie film.
The campaign sees Mackey walking through the African bush surrounded by lionesses, delivering a message of empowerment, confidence and strength. It begins with her saying, “There is a goddess in all of us.”
Burberry Goddess was pre-launched as a global travel retail-exclusive. 
