Images of the Day: Changi Airport’s ravishing retail panorama

Our regular feature, brought to you in association with Strange Nature gin from New Zealand, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

SINGAPORE. Today’s selection, brought to you in photo and video form, encapsulates just why Changi Airport is considered in just about anybody’s ranking as one of the world’s great airports, writes Martin Moodie.

I shot the two short video clips below on my iPhone while travelling through Changi Terminal 3 on Saturday and I just love the panoramic wonders they capture of the scope, the lustre and the sheer exhuberance of this great air terminal.

The Louis Vuitton digital  façade thrills, the neighbouring Lotte Duty Free duplex towers and wows in equal measure, the giant advertising displays (managed by JCDecaux Singapore) beguile, the ‘Coming soon’ (Cartier and Bvlgari) scenes entice, the greenery calms.

On Saturday before my flight out of T3 to Hong Kong I popped along to T1 via the Skytrain to discover Maison Hennessy’s remarkable Year of the Dragon activation in partnership with Changi Airport Group and Lotte Duty Free.

The 70sq m sensory experience is Hennessy’s biggest-ever travel retail pop-up. Look out for my Blog, coming soon, which describes the amazing experience I enjoyed there.

If truth be told, I could have used just about any of the 100 or so photos or multiple videos I shot across Changi T1 and T3 on Saturday to fit this column’s brief. Believe it or not, I now have a tally of 1,893 photos of Changi taken down the years on my iPhone, the subject of each and every one having captured my attention and admiration.

I always say airports are a crossroads of humanity. What an opportunity such crossroads represent to showcase, to engage, to educate and, of course, to sell. Changi, as much as any airport in the world, both realises and seizes that opportunity.

Three great LVMH brands – Hennessy, Louis Vuitton and Dior – all in a single majestic shot {All photos: Martin Moodie}
Now that’s what you call a pop-up with scale

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