Our regular feature, brought to you in association with Strange Nature Gin from New Zealand, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
CYPRUS. Turning on the magic is nothing new for the dedicated and highly creative team at Cyprus Duty Free but the retailer flourished even more tricks than usual to celebrate the recent Limassol Carnival, a hugely popular annual folk festivity.
The images, courtesy of ARI-controlled Cyprus Duty Free on LinkedIn, show how the retail teams at Larnaca and Paphos airports welcomed customers with a vibrant array of mask displays, music, special treats and, of course, a magician.
Shop staff were tasked with crafting their own carnival masks, putting Cyprus’ creativity to the test, ARI noted. Clearly that test was passed with, as it were, flying colours. ✈️
