Images of the Day: DFS invites shoppers to hop into good fortune for Chinese New Year

Our regular feature celebrates memorable scenes, moments, launches and campaigns related to the global aviation, tourism and travel retail spheres.

Retail moves fast, never more so than when one festive season follows hot on the heels of another. That’s certainly the case with Chinese New Year 2023, which falls on 23 January, much earlier than 2022’s 1 February or 2021’s 12 February.

That’s just 29 days after Christmas and DFS Group in Hong Kong has transitioned to a new promotional campaign with trademark efficiency, gusto and style at its T Galleria Beauty by DFS in Hysan Place, Causeway Bay.

‘Hop into good fortune’ runs this year’s tagline, a whimsical reference of course to the Chinese Year of the Rabbit. ✈

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