Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
UK. Today’s images come from Heathrow Airport Terminal 2, where Dior Parfums has taken over the main Departures lounge with a dazzling two-storey gifting animation.
The Dior Atelier of Dreams activation combines elegant design and interactive experiences to offer a memorable shopping experience for travellers, underscoring the power of Dior’s multi-axis beauty portfolio.
The animation features the brand’s signature golden star motif as the centrepiece, surrounded by seasonal decorations and intricate snowflake patterns. It also features the latest seasonal visual campaign starring American actress and Dior Brand Ambassador Anya Taylor Joy, whose film and television credits include Furiosa, The Queen’s Gambit and The Menu.
The pop-up invites travellers to explore Dior’s world of fragrances and makeup. Shoppers can choose from a curated range of signature fragrances, including La Collection Privée, J’Adore Dior, Sauvage and Miss Dior.
Beyond shopping, the activation offers an immersive experience. Travellers can discover the stories behind Dior’s hero fragrances through interactive displays and sample products via a dedicated scent bar.
In addition, travellers can complete their gifts with seasonal packaging and gift-wrapping services.
The Dior Atelier of Dreams pop-up is designed to be more than a retail space; a celebration of gifting and luxury that aligns with the spirit of the season. ✈
