Images of the Day: Festive season takes flight at The Loop, Dublin Airport

Our regular feature, brought to you in association with Strange Nature gin from New Zealand, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

IRELAND. Our selected images today come from ARI retail brand The Loop as Dublin Airport’s stores are colourfully dressed for the festive season.

Christmas spirit: The drinks offer is promoted heavily through digital signage that sits alongside festive dressing in the T2 store

On several recent visits, we saw first-hand the blend of Christmas colour and strong promotions for brands and product discounts across the key categories of beauty, wine & spirits and confectionery in Terminal 2.

ARI’s strong digital signage comes into its own during such themed occasions, with both brand-specific and generic messaging (under ‘A Christmas Wonderland’ banner) popping up to entice the shopper across multiple stores fronts and interiors.

The digital walls inside the T2 beauty store herald seasonal shopping promotions, with brand partners joining in (below)

Lighting the way to confectionery (above) and (below) an array of colourful Christmas jumpers at the Irish Memories destination store

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