Images of the Day: Heinemann Oceania glitters in Golden Week at Sydney Airport

Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

AUSTRALIA. Today’s images are courtesy of Heinemann Oceania’s dynamic Senior Partnership Manager Gina Vokis on LinkedIn. 

They portray the way Heinemann and agency Dashing brought Golden Week (1-7 October) to life in Sydney Airport Terminal 1, celebrating this key travel period and evocation of Chinese cultural heritage.

As the images show, the pop-up offered passengers an alluring and shareable experience, notable for exclusive voucher giveaways.

Dashing Group, which has offices in Sydney, Melbourne and Shanghai, is a leading agency that delivers a diverse array of retail campaigns, offering design, technology and production services. ✈️

Scan the QR codes via WeChat to visit our platforms. Stories related to the China travel retail sector at home and abroad are featured in this unrivalled dual service. For native content opportunities please contact Zhang Yimei (China) at Yimei@MoodieDavittReport.com or Irene Revilla (international) at Irene@MoodieDavittReport.com. For editorial please reach out to Martin Moodie at Martin@MoodieDavittReport.com
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