Images of the Day: Heinemann Oceania ‘I Love SYD’ campaign spotlights gifting at Sydney Airport

Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

The ‘I Love SYD’ campaign taps into the emotional appeal of gifting, combining convenience with personalisation and retail theatre at Sydney Airport

AUSTRALIA. Today’s selection comes from Sydney Airport, where Heinemann Oceania is celebrating the power of gifting in travel retail with a cross-category promotion. The images were shared on LinkedIn by Heinemann Oceania Senior Marketing & Partnerships Manager Gina Vokis.

“Gift giving is gaining popularity in travel retail, driven by convenience. Passengers can pick up gifts right before or after their flights,” Vokis said.

The ‘I Love SYD’ campaign underscores Heinemann Oceania’s collaborative approach, bringing together multiple brand partners in a joint promotion designed to reach a broader audience across categories.

(Above and below) Eye-catching displays in Departures and Arrivals bring Heinemann’s gifting offer to life

It features strategically positioned promotional zones in both Departures and Arrivals at Sydney Airport’s International and Domestic terminals, which showcase an extensive product range curated with gifting in mind. The animations are dressed in an eye-catching red, white and black colour scheme complete with I Love Syd signage and photo opportunities.

A key feature is the interactive digital photo and gifting customisation station, where a dedicated host provides personalised service. In addition, the host highlights Heinemann’s broader offer, including its exclusive product portfolio, Shop & Collect service and Loyalty Member Programme.

A customisable tote bag is available as a gift with purchase, featuring I Love SYD stickers and motifs
Travellers interact with a digital photo and customisation station, supported by dedicated staff

In addition, travellers receive a customisable tote bag with I Love Syd branding when spending AUD$120 on participating brands at selected locations.

Vokis added, “The I Love SYD campaign has sparked strong customer interest through a combination of in-store experiences and digital engagement.” 

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