Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
AUSTRALIA. Today’s selection comes from Sydney Airport, where Heinemann Oceania is celebrating the power of gifting in travel retail with a cross-category promotion. The images were shared on LinkedIn by Heinemann Oceania Senior Marketing & Partnerships Manager Gina Vokis.
“Gift giving is gaining popularity in travel retail, driven by convenience. Passengers can pick up gifts right before or after their flights,” Vokis said.
The ‘I Love SYD’ campaign underscores Heinemann Oceania’s collaborative approach, bringing together multiple brand partners in a joint promotion designed to reach a broader audience across categories.
It features strategically positioned promotional zones in both Departures and Arrivals at Sydney Airport’s International and Domestic terminals, which showcase an extensive product range curated with gifting in mind. The animations are dressed in an eye-catching red, white and black colour scheme complete with I Love Syd signage and photo opportunities.
A key feature is the interactive digital photo and gifting customisation station, where a dedicated host provides personalised service. In addition, the host highlights Heinemann’s broader offer, including its exclusive product portfolio, Shop & Collect service and Loyalty Member Programme.
In addition, travellers receive a customisable tote bag with I Love Syd branding when spending AUD$120 on participating brands at selected locations.
Vokis added, “The I Love SYD campaign has sparked strong customer interest through a combination of in-store experiences and digital engagement.” ✈
