Our regular feature, brought to you in association with Strange Nature Gin from New Zealand, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
INDIA. “To see Misaka on shelf in Delhi Duty Free is truly humbling.”
The words – and today’s photo selection – are those of Global Drinks Limited Founder & Managing Director Harry Kartasis following the introduction of his new Misaka Japanese whisky range at Delhi Duty Free.
{Click on the YouTube icon to view this special short from Moodie Davitt STUDIO, complete with Chinese sub-titles for a key target market, dedicated to the Misaka launch}
As reported, Hong Kong-based Global Drinks – a much-respected brand agency and supply chain provider – recently launched its own brand, global travel retail-exclusive premium Japanese whisky Misaka.
Soon afterwards, Global Drinks struck a distribution partnership with newly created Delhi-based Platinum Liquids to develop Misaka within the India and Middle East region.
Delhi-based Platinum Liquids was founded by travel retail and drinks industry veteran Gaurav Joshi, until recently Asia Pacific Director at Bacardi Global Travel Retail.
As a result of the alliance, Misaka has been listed by Delhi Duty Free. In turn, Kartasis recently visited the travel retailer to lead four days of intensive staff training alongside Joshi.
Delhi Duty Free Head of Buying & Supply Chain Vishwanath Iyer commented: “We are excited to launch Misaka Whisky at Delhi Duty Free. The growing popularity of Japanese whisky in India is a clear indication of the evolving global taste preferences among Indian consumers.
“Misaka Whisky is known for its high quality and excellent craftsmanship. It reflects
the rich heritage and careful production techniques of Japanese whisky-making.”
Kartasis said: “Thank you to Delhi Duty Free in allowing me to train in excess of 100 people over 4 days on my Misaka whisky brand. India is truly incredible, it’s no coincidence this young vibrant nation is a global juggernaut with a vision and focus that is unsurpassed.
“Big thanks to Gaurav Joshi from Platinum Liquids, a great partner. Misaka is in safe hands, and a special thanks to Delhi Duty Free CEO Mr Ashish Chopra and his management team for allowing access to his Brand Ambassadors.” ✈
Contacts
Gaurav Joshi, Founder and CEO, Platinum Spirits
New Delhi, India
Email: gaurav@platinumliquids.com
Harry Kartasis, Founder & Managing Director Global Drinks Limited
Hong Kong, China
Email: harryk@globaldrinksltd.com
Note: The Moodie Davitt Report is the leading international information source on India’s travel retail and airport non-aeronautical revenue sectors. All stories are archived permanently in our India newsroom (accessed via the regional section on our home page drop-down menu).
