Images of the Day: Roaring into the Year of the Dragon at Hong Kong Airport

Our regular feature, brought to you in association with Strange Nature gin from New Zealand, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

HONG KONG, CHINA. Chinese New Year (10 February) is little under four weeks away and already the party is warming up nicely at Hong Kong International Airport (HKIA), writes Martin Moodie.

As today’s photo selection illustrates, special limited-edition expressions are the order of the day. Expect plenty of promotional activity at HKIA and all airports that serve significant Chinese passenger numbers in the weeks ahead. ✈

Meet C-Loong, China Duty Free Group’s character logo for the Year of the Dragon. Youll be seeing plenty of C-Loong in the year ahead. 
Hennessy Cognac has partnered with acclaimed Chinese artist Yang Yongliang to celebrate the Year of the Dragon. The collaboration has been brought brilliantly to life in the Duty Zero by cdf stores at HKIA.
Yang Yongliang grew up steeped in traditional art and folklore. An antique coin gifted by his grandmother sparked a lifelong love of dragons. To honour the New Year, Hennessy presents the artist’s latest work, ‘Dragon’s Odyssey’. {Photo: Hennessy}

Johnnie Walker Blue Label, Dewar’s Double Double 30 Year Old and Hennessy XO, pictured at Duty Zero by cdf, are all set to roar in the Year of the Dragon
Johnnie Walker has partnered with renowned visual artist James Jean, who has created this dazzling interpretation of the 2024’s Zodiac animal, the noble Wood Dragon {Photo: Diageo/Johnnie Walker}
Fragrance and beauty brands are getting into the swing of things too. Here Carolina Herrera fragrances (Puig) celebrates the Year of the Dragon in vibrant style inside Beauty&You run by The Shilla Duty Free.

Davidoff has also launched a special edition Year of the Dragon cigar line

Flying Kiwi: The Moodie Davitt Report Founder & Chairman Martin Moodie snapped the pictures above on his iPhone while flying out of Hong Kong International on Sunday night. However, that’s not his plane behind him, it’s a replica Farman bi-plane. The original wood and fabric, French-made Farman was the first aircraft to take to the skies in Hong Kong, where it was flown in Sha Tin on 18 March 1911 by pioneer Belgian aviator Charles Van den Born.

Food & Beverage The Magazine eZine