Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
JAPAN. Today’s images portray one of the most evocative launch statements you could imagine, writes Martin Moodie in Tokyo.
They reveal how Japanese powerhouse brand Shiseido has dressed the exterior of famed local department store Matsuya Ginza in the hues and symbols of the Shiseido Ultimune Power Infusing Serum launched amid great fanfare this week in Tokyo.
The beautifully dramatic decking out of this great retail institution (the first department store in Ginza) features New Ultimune wording, the vibrant red Camellia (known in Japan as Hanatsubaki) found growing wild in Japan’s Goto Islands (all elements of the flower are a key ingredient in the new serum), and the Shiseido logo.
The logo – two camellia blooms pointing in different directions – was created by artist and photographer Shinzo Fukuhara (son of Shiseido founder Arinobu Fukuhara) a year after he became the company’s first President in 1915.
With a few minor adjustments along the way (see below) it has stood the test of time. In fact at Matsuya Ginza it, like Ultimune (now in its fourth incarnation), is positively blooming. ✈
