Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
SWITZERLAND. Today’s image selection comes from Geneva Airport, where Swiss chocolate brand SwissDream has partnered with Airgate Shop Genève to offer an engaging and interactive confectionery experience.
Running until the end of March, the activation invites travellers to discover the indulgence of Swiss chocolate through a playful, multi-sensory showcase.
At the heart of the activation is the Wheel of Luck, a dynamic game that gives participants the chance to win a selection of SwissDream treats.
Additionally, a Scan & Win contest offers passengers the opportunity to take home a SwissDream Discovery Set.
Designed to celebrate Switzerland’s deep-rooted chocolate heritage, the campaign seamlessly blends sense of place with Swiss craftsmanship.
The activation not only reinforces the allure of Swiss chocolate but also elevates the passenger experience – transforming a simple confectionery purchase into an engaging and memorable moment. ✈
