Imperial Brands will spotlight its diverse line-up and talk about sustainability at next week’s TFWA World Exhibition in Cannes (Golden Village GO6).
Imperial Brands pointed out that its portfolio offers innovative products while maintaining an “agile and focused approach” despite the problems the travel retail industry has faced. Recent launches of various crush ball initiatives for brands ranging from Davidoff Evolve and Davidoff Reach to Lambert & Butler and Richmond, have, according to the company, been testament to this approach.
“Tobacco plays a vital role in the collective recovery of duty free and travel retail” – Imperial Brands General Manager Global Duty Free & Export and Travel Retail Christian Münstermann
At Cannes, Imperial Brands will showcase international brands such as Davidoff, Gauloises, West and Rizla along with locally trusted brands including Skruf for those in the Nordics, as well as Lambert & Butler and Golden Virginia in the UK.
The company underlined its commitment to travel retail sector and believes that “having the right brands for all travellers is a core component in allowing travel retail to rebuild bigger and better, Together as One”.
Imperial Brands General Manager Global Duty Free & Export and Travel Retail Christian Münstermann said: “Tobacco plays a vital role in the collective recovery of duty free and travel retail. It is one of the original categories which continues to drive footfall, leading to higher cross-category purchasing, and hence higher overall spend in markets where travel is recovering.
“We expect this trend to continue going forward, which puts tobacco at the forefront of the sector’s recovery. From cigarettes, fine cut, rolling papers, cigars, to snus and next generation products, we at Imperial Brands are here to help drive this growth with our cross-category portfolio.”
Imperial Brands launched a new global environmental, social and governance (ESG) strategy earlier this year. Its approach is fully aligned with the United Nations Sustainable Development Goals and centres on three key pillars: Healthier Futures, Positive Contribution to Society, and a Safe & Inclusive Workplace.
These pillars will be the essence of Imperial’s new booth at the exhibition, which has been crafted from sustainable materials.
“There is no doubt that sustainability is a vital part of our industry today,” Münstermann added. “This is why we are excited to share our new global ESG strategy, as well as achievements, with our partners in Cannes.
“At Imperial, we view sustainability as a journey whereby the how we achieve our goals, is equally as important as the goals themselves. We are acting with a challenger mindset in our approach to ESG responsibilities. Inspired by the strong belief that a robust future of our channel can be created by focusing on making a distinctive contribution to the environment, local communities, and the wellbeing of Imperial’s people, for many more tomorrows to come.”
