Imperial Brands will highlight two limited-edition lines from its Davidoff cigarette brand at next week’s TFWA Asia Pacific Exhibition (Basement 2 C38).
The tobacco company said limited editions are “mandatory for incremental sales volumes” and brand visibility. They can be used to encourage consumer engagement, Imperial added.
The Davidoff Camera Case features a design inspired by the theme of travel. According to Imperial, the pack underlines Davidoff’s “urban city lifestyle and heritage value”.
The Davidoff Reach line is available only in queen-size cigarettes as part of a new Davidoff format. Reach Purple Mint marks a new initiative for travel retail in the Asia Pacific region which, Imperial Brands said, is based on a “strong demand for flavours and unique smoking experiences”.
Imperial Brands Regional Manager APAC – Global Duty Free & Export Julia Bauer said the two products are “suited to satisfy travellers’ needs and demand in global duty free.”
Imperial Brands and Marketing Director Global Duty Free & Export Christian Münstermann added: “These limited editions and new introductions are further examples of our commitment to Global Connections, addressing global and regional consumer needs and meeting developing tobacco trends.
“We have enjoyed exceptional localised success in the past with Davidoff limited editions such as Magnum Elite and so are confident that Reach will be equally on-point.”
