UAE. Imperial Brands is showing its support for the MEADFA Conference 2024 (17-19 November) in Abu Dhabi with a Platinum Sponsorship.
The collaboration underscores Imperial Brands’ commitment to driving growth in Middle East and Africa travel retail. It highlights the company’s confidence in the region’s pivotal role for its own expansion strategy and the wider industry’s future.
Centred on a consumer-centric approach, Imperial Brands offers a range of cross-category products tailored to meet the preferences of adult travellers from different regions.
Davidoff Cigarettes serves as a vital component of its strategy and vision, which aims to uphold the brand’s premium heritage while integrating modern elements.
The first milestone was the launch of Davidoff Cigarettes Gold Dual Fusion at the end of 2023. The line combines Davidoff’s signature blend with a fusion of flavours, offering a more refined taste experience.
Through its support of MEADFA, Imperial Brands continues to strengthen its presence in travel retail while showcasing its dedication to innovation and excellence.
Imperial Brands Global Duty Free Regional Manager for Region East Vangelis Nikolopoulos commented: “The MEADFA Conference is a key event in the travel retail calendar, offering a crucial platform to highlight the importance of the Middle East and Africa region.
“This region is pivotal to our growth strategy, and we are dedicated to strengthening our partnerships here. Collaborations with our partners are essential for driving innovation and meeting the needs of adult consumers in these markets.
“Davidoff Cigarettes, with its premium quality continues to be a flagship brand in the region. We are excited to share our future initiatives for Davidoff with our partners, as we believe that strong partnerships are the cornerstone of our success in this region.
“We look forward to engaging with our partners and friends in Abu Dhabi to discuss future opportunities.” ✈
